About the position
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models. We’re looking for a strategic and execution-focused Growth Marketing Manager to own demand generation across a tightly defined set of high-value accounts. You’ll drive pipeline growth and brand engagement with frontier AI model creators and leading AI application developers, using a high-impact account-based marketing (ABM) approach. As an individual contributor, you'll work closely with others in the growth marketing team, which includes a demand generation events manager and a lifecycle marketer, to plan and execute coordinated campaigns and partner with Sales, Product Marketing, and Content to align efforts across the funnel.
Responsibilities
- Develop and execute ABM plans targeting leading AI labs, large enterprises, and innovative startups, with measurable impact on pipeline.
- Design and optimize campaigns across customer touchpoints—tailoring messaging and content to key use cases, personas and buying stages.
- Own the strategic account list with Sales and Revenue Operations, defining target segments and priority accounts.
- Coordinate with our events manager to embed field marketing and hosted experiences into your demand playbook.
- Collaborate with the lifecycle marketer to build effective nurture journeys and accelerate hand raisers through the funnel.
- Test and scale new demand tactics using insights from intent platforms, enrichment tools, and campaign analytics.
- Communicate progress clearly and frequently with internal stakeholders — including weekly updates on campaign performance, test results, and actionable learnings.
- Track performance, report on KPIs, and iterate campaigns based on data and feedback.
Requirements
- Proven experience in B2B demand generation and ABM, ideally in the AI, SaaS or developer tools space.
- Excellent collaboration and communication skills—you keep stakeholders informed, bring others along with clear rationale, and document insights and performance clearly.
- Comfortable setting up experiment frameworks, executing on them and regularly sharing experiment results, learnings, and campaign performance to inform broader team strategy.
- A strong grasp of growth levers across paid media, intent data, outbound orchestration and on-site conversion optimization.
- Demonstrated ability to build integrated, multi-channel campaigns that drive awareness and pipeline within strategic accounts.
- A data-driven mindset — comfortable owning performance metrics like MQLs, SALs, pipeline contribution, and ROI.
- Excellent collaboration skills—able to partner with sales and cross-functional marketing teams to deliver coordinated, customer-centric experiences.
- Comfort operating in fast-paced, ambiguous environments where experimentation and iteration are key.
Benefits
- Competitive salary
- Remote working
- Impactful, mission-driven culture
