About the position
Zipline is on a mission to transform the way goods move. Our aim is to solve the world's most urgent and complex access challenges by building, manufacturing and operating the first instant delivery and logistics system that serves all humans equally, wherever they are. From powering Rwanda's national blood delivery network and Ghana's COVID-19 vaccine distribution, to providing on-demand home delivery for Walmart, to enabling healthcare providers to bring care directly to U.S. homes, we are transforming the way things move for businesses, governments and consumers. The technology is complex but the idea is simple: a teleportation service that delivers what you need, when you need it. Through our technology that includes robotics and autonomy, we are decarbonizing delivery, decreasing road congestion, and reducing fossil fuel consumption and air pollution, while providing equitable access to billions of people and building a more resilient global supply chain.
Responsibilities
- Develop and execute a data-driven acquisition growth strategy for Zipline customers, setting ambitious and measurable goals for volume and efficiency.
- Own the end-to-end strategy and execution from ideation and targeting to creative optimization and performance analysis.
- Utilize A/B testing and other experimentation methodologies to continuously refine ad creative, audience targeting, and bid strategies.
- Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency.
- Partner with teams across Creative, Finance, and Data Analytics to ensure your channels are delivering against targets.
- Lead budget forecasting and pacing to ensure financial accountability and maximize efficiency.
- Collaborate with Field Marketing, Business Operations, and Engineering to enhance and test conversion paths.
- Evaluate and present results from your programs, making and implementing recommendations for further campaign optimization and new areas of focus.
Requirements
- Deep expertise in paid social and paid search.
- Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
- Experience building up performance marketing channels from scratch, balancing effort vs reward to prioritize more impactful returns.
- Comfortable building campaigns and ads in platforms' 'Ads Manager' tools for businesses (e.g. Meta, Google, and TikTok Ads Manager).
- Strong interpersonal skills and communication capabilities with the ability to work across both technical and creative teams.
- High level of ownership, accountability & ability to manage multiple stakeholders across different projects.
- Self-starter that proactively seeks opportunities where Marketing can uniquely support the growth of the business.
Benefits
- Equity compensation
- Discretionary annual or performance bonuses
- Sales incentives
- Medical, dental and vision insurance
- Paid time off
