About the position
Checkr is looking for a Growth Marketing Manager to support the expansion of our B2C products. These products are new offerings that have witnessed exponential growth year to date. Due to the success of this business line and the large market opportunity, we are excited to make our first marketing hire in the B2C space. This role will report to Checkr's Website & SEO Manager and will be instrumental in driving growth through SEO, paid acquisition, and conversion rate optimization. The ideal candidate will have a generalist growth marketing background, with experience in AI-driven content engineering and B2C marketing strategies. This role is a unique opportunity to work on quickly scaling new products within a more established marketing organization.
Responsibilities
- Define our end to end growth / user acquisition strategy for B2C product line, spanning SEO, website, paid, email, etc.
- Lead end-to-end content creation, utilizing AI tools to generate efficiencies across our entire content generation process.
- Manage B2C paid acquisition campaigns across social, display, and online video platforms.
- Refine target personas and value propositions for B2C products.
- Collaborate with core marketing team to enhance B2C website performance and A/B testing and optimization strategies.
- Work closely with product and engineering teams to continuously adapt our strategy based on the product roadmap and insights into what is working.
Requirements
- Experience in digital marketing, particularly in SEO and paid acquisition.
- Familiarity with AI-driven content engineering tools and workflows.
- A creative, test and learn mindset, particularly when it comes to testing cutting edge AI solutions and tools.
- Background in B2C marketing, preferably in a high-growth tech environment.
- Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency.
- Strong analytical skills and a data-driven approach to decision-making.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics).
- A desire to constantly improve and zero patience for inefficiency.
- Self starter: go-getter attitude who likes to get things done on their own initiative.
Benefits
- Opportunity to work with the latest AI and machine learning technologies in a dynamic and innovative environment.
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive cash and equity compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
