Growth Marketing Manager

About the position

Are you an experienced marketing professional looking to accelerate your career? Do you have a proven track record of driving sales and revenue growth by developing enterprise-wide campaign plans? If so, we're looking for you to join our Demand Generation Team as a Growth Marketing Manager, where you'll create, refine and execute strategies geared to meet goals for our Enterprise market segment. In this role, you'll be responsible for planning, organizing, and executing integrated marketing programs that generate new and advance existing opportunities. You'll perform continued data analysis to help optimize performance. If you're an organized team-player who enjoys developing and implementing impactful marketing programs that drive growth, we'd love to bring you on board!

Responsibilities

• Develop marketing plan for target audience to hit defined goals for new customer acquisition
• Orchestrate integrated marketing programs (channel, messaging, execution, optimization, measurement), both inbound and ABM, that maximize marketing qualified leads into sales-ready opportunities
• Work closely with Marketing Ops and CRM system (Salesforce) to ensure all leads, contacts and accounts are properly assigned to sales teams at the right time in the buyer journey
• Proactively collaborate with Marketing stakeholders to define needs to support integrated campaign planning initiatives (e.g. digital, sales enablement, content assets, events, webinars, etc.)
• Proactively manage third party vendors and budget to drive demand and maintain campaign calendar
• Act as marketing subject matter expert on segment and collaborate with segment-specific sales teams
• Monitor industry landscape to develop go-to-market strategies to reach target personas and identify gaps
• Develop ongoing testing strategy to increase engagement, brand awareness, and drive additional demand into the pipeline for sales to action
• Report to leadership on a weekly/monthly cadence and recommended actions for improved results
• Maintain expertise in account-based marketing best practices, tactics, trends. Shares insights and recommendations with management for improving process and results. Provide ongoing data, engagement, and insights on target accounts and contacts utilizing internal tools.

Requirements

• 3-4 years of marketing, demand generation, or segment-based marketing experience, preferably in a high-growth B2B SaaS environment
• Bachelor's degree in Marketing or Business or comparable field
• Proven ability to work collaboratively with cross-functional stakeholders
• Proficient using marketing automation systems and integrating those capabilities with CRM
• Ability to manage multiple projects at the same time in a fast-paced environment
• Excellent communications skills, both written and verbal
• Experience with Marketo, Salesforce, Demandbase or other ABM tech preferred
• Strong reporting capabilities and the ability to provide insights and analyze multi-channel campaign results
• Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
• Previous project and budget management experience
• Demonstrated flexibility, creativity and problem-solving skills
• Strong results orientation with a proven track record of flawless execution and strong attention to detail
• Advanced Microsoft Office proficiency experience is a plus

Nice-to-haves

• Experience with Marketo, Salesforce, Demandbase or other ABM tech preferred
• Advanced Microsoft Office proficiency experience is a plus

Benefits

• Competitive health and wellness benefits including medical, dental, vision
• 401(k)
• Dependent care
• Short term and long-term disability
• Life and AD&D insurance
• Bonding and parental leave
• Mindfulness resources
• Open vacation policy
• Sick days
• Paid holidays
• Quiet hours each workday
• Tuition reimbursement