About the position
Avive Solutions, Inc. is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share. We are a mission driven team that is quite literally saving lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic organization that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation. Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.
Responsibilities
- Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets.
- Build and deploy regional playbooks that include local media outreach, community events and activations, co-branded campaigns with customers or civic partners, and referral and advocacy programs tailored by market.
- Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support.
- Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.).
- Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.).
- Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows.
- Partner with Product Marketing to turn messaging into compelling, conversion-oriented content.
- Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners.
- Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments.
- Manage the marketing strategy for territory-based sponsorships, local events, and outreach campaigns.
- Measure and report on campaign performance and territory pipeline impact using tools like HubSpot, Salesforce, and Google Analytics.
- Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL, pipeline contribution).
- Implement testing and learning processes for continuous improvement of both national and localized campaigns.
Requirements
- 5+ years in B2B growth marketing, demand generation, or field marketing—ideally in health-tech, public safety, SaaS, or connected device industries.
- Proven track record in designing and executing high-performing, multi-channel lead generation campaigns.
- Experience supporting Sales with localized marketing tactics, event activation, and community-driven initiatives.
- Hands-on experience with Klaviyo, Salesforce, and major ad platforms (Google Ads, LinkedIn, Meta).
- Strong cross-functional collaboration skills—you thrive working with Sales, Product Marketing, and external partners.
- Analytical and metrics-driven with a bias for action and experimentation.
- Passion for mission-driven work and community impact.
Nice-to-haves
- Experience working with connected tech-driven products or connected healthcare solutions.
- Proficiency in designing for responsive websites, social media content, and performance marketing.
- Knowledge of UX/UI design and wireframing.
Benefits
- Equal Employment Opportunity policy
- Reasonable accommodations for qualified individuals with disabilities
