About the position
Growth Marketing Managing Consultant, Commercial and Small Business Cards - Advisors Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Mastercard Advisors works with a diverse global customer base across industries, from banking and payments to retail and restaurants. Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey. A dynamic Commercial payments expert with proven experience growing acquisition and spend for financial institutions. Strong prior multi-channel marketing expertise, with an emphasis on data-driven, results focused programs and campaigns. Preference for a growth hacking mindset that is highly credible as an expert internally and for our clients who works in an agile, collaborative environment effectively. An individual leading our engagements that face off with senior leaders at Clients that have high expectations for growth and ROI.
Responsibilities
- Lead development and execution of Small Business and Commercial/B2B growth marketing strategies and campaigns for traditional and/or emerging financial institutions.
- Work with internal and external clients to grow and scale Mastercard's and clients' revenue through data and results-driven marketing strategies and solutions.
- Implement Small Business and Commercial/B2B marketing solutions including data-driven digital campaigns, marketing automation, card lifecycle management initiatives designed to address a wide range of business needs and customer challenges such as acquisition, launch, activation, usage, cross and up selling, retention, and loyalty.
- Lead diverse client engagements, focusing on Small Business and Commercial banking.
- Identify customer opportunities, craft strategic marketing plans, gain customer agreement, work with agencies and third parties to create and execute campaigns, and measure results with the goal of continuously optimizing and improving campaigns.
- Manage and collaborate with other assigned resources on engagements to drive program results, including engaging internal stakeholders from business development and client account management.
- End-to-end project management including project planning, documentation, scheduling, finances, implementation and measurement.
- Manage agencies, internal and external stakeholders.
- Serve as a trusted client business advisor and own senior client relationships.
- Ensure flawless delivery of Marketing Services projects while maintaining the highest standards of quality in our customer relationships.
- Identify, track, and mitigate risks and issues identified throughout the delivery of initiatives.
- Ensure completion of projects in an efficient and cost-effective manner in line with deadlines and required structures.
- Contribute to evolving our products supporting the Global and Regional product strategy.
- Build relationships with Clients and key internal stakeholders as a subject matter expert and trusted engagement leader.
Requirements
- Subject matter expertise in Small Business & B2B/Commercial Banking segment.
- 8+ years experience on the client or agency side executing marketing campaigns and managing complex marketing projects, or within a top tier consulting firm focused on Small Business & Commercial/B2B, or at a leading Financial Institutions' Small Business and Commercial portfolio.
- Experience working within an agile, growth hacking approach with strong knowledge of digital marketing channels, training, and sales resource development.
- Ability to balance strategic thinking with detailed tactical execution skills to drive overall client impact and ability to make quick decisions in challenging, ambiguous situations.
- Market savvy, understands emerging trends and able to identify market opportunities.
- Experience in a matrix organization structure, managing and building relationships with internal and external stakeholders effectively.
- Meticulous with excellent coordination and project management skills to manage multiple projects and work streams effectively.
- Experience working in a fast paced, dynamic environment with a flexibility to multitask and handle multiple requests with varying degrees of priority simultaneously.
- Strong capability in data analysis, translating raw data into actionable insights.
- Excellent communication and presentation skills, capable of articulate storytelling and translating complex insights into compelling narratives that resonate with clients.
- Advanced Word, Excel, and PowerPoint skills.
- Understanding of T&E/Corporate Cards, Supplier Enablement, and B2B Sales Enablement.
Nice-to-haves
- Ability to identify new business development opportunities and experience drafting proposals and scoping new opportunities.
- Experience designing and delivering large scale campaigns acquiring new customers and increasing the engagement of existing customers.
- MBA or master's degree with specialization in marketing.
Benefits
- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- Flexible spending account and health savings account
- Paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave)
- 10 annual paid sick days
- 10 or more annual paid vacation days based on level
- 5 personal days
- 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match
- Deferred compensation for eligible roles
- Fitness reimbursement or on-site fitness facilities
- Eligibility for tuition reimbursement
- Gender-inclusive benefits and many more.
