At Upshop, the Growth Marketing Specialist will play a mission-critical role in accelerating the performance and visibility of our Total Store Operations platform. This is more than just a tactical marketing role — it’s a chance to shape and execute data-informed campaigns that directly drive awareness, adoption, and growth across our dynamic customer base in the grocery and convenience retail space. You’ll be embedded in a fast-paced marketing team where experimentation, testing, and continuous optimization are central to success. Your role will center on turning insights into outcomes — leveraging data to identify opportunities, craft targeted messaging, and execute across digital channels with precision. From A/B testing to analyzing user behavior across the funnel, you’ll design and refine campaigns that not only tell our story but prove their effectiveness in real time. You’ll collaborate across functions, especially Product Marketing, to launch new products, scale proven tactics, and contribute to a performance-driven culture where every marketing investment is accountable to growth. This is a unique opportunity for a metrics-focused marketer who thrives on experimentation and iteration — someone excited to build scalable programs, track what matters, and optimize relentlessly to move the needle. If you’re motivated by driving quantifiable results, let’s build together. This is an on-site opportunity that sits in our Austin office and will report directly to the Director, Demand Generation.