About the position
Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how language learning is most effective, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree. Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. With more than 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behaviour analysis to provide high-quality interactive content that makes understanding a new language easy, from Spanish to Indonesian. Because Babbel is for everyone, its team reflects this diversity. From headquarters in Berlin and New York, Babbelonians from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with users worldwide.
Responsibilities
- Design and optimize landing pages, conversion funnels, and user onboarding flows to maximize revenue generation and user acquisition
- Invested in all stages of UX and UI, from sketching concepts to polishing interfaces
- Create compelling graphic assets and visual elements that support marketing campaigns and product initiatives
- Lead ideation sessions and design workshops to generate innovative solutions for revenue-focused product challenges
- Collaborate closely with the dev team to ensure design feasibility and maintain design quality throughout the development process
- Partner with product managers to define user requirements, prioritize features, and align design decisions with business objectives
- Conduct user research and analyze conversion data to inform design decisions and identify optimization opportunities
- Adhere to and help evolve style guides to ensure consistency across all revenue-focused touchpoints
- Present design concepts and rationale to stakeholders, incorporating feedback while advocating for user-centered design principles
Requirements
- 3-5 years of professional product design experience with a focus on conversion optimization and revenue-driving experiences
- Proficiency in design tools such as Figma, Adobe Creative Suite, and prototyping tools like Principle or Framer
- Strong understanding of user experience principles, conversion rate optimization, and growth design methodologies
- Experience designing for web and mobile platforms with knowledge of responsive design and accessibility standards
- Excellent collaboration skills with demonstrated ability to work effectively with cross-functional teams including engineers and product managers
- Data-driven mindset with experience using analytics tools like Google analytics, Amplitude and Clarity to measure design impact and make informed design decisions
- Strong visual design skills including typography, color theory, layout, and brand consistency
- Excellent communication and presentation skills with ability to articulate design decisions and advocate for user needs to stakeholders
Nice-to-haves
- Experience working with web or mobile-based technologies such as HTML, CSS, JavaScript, Android Studio, XCode, etc.
- Experience working on growth topics like revenue growth
- Experience with continuous discovery and hypothesis based product development
- Experience supporting agile product development teams, where the Product Designer is a key driver, making decisions alongside a Product Manager and Engineering Manager
- Experience in designing and shipping for Android, iOS, and web
- Experience producing visual and/or interaction guidelines and contributing to design systems
Benefits
- Working at an international start-up with a strong sense of mission
- Bonus eligible and generous 401K matching
- Responsibility from day one; you can make an impact!
- Strong skill and career development, frequently working closely with the managers and cross-functional stakeholders
- 20 PTO days every year with additional tenure-based days after 2 years
