About the position
This job is responsible for establishing overall business strategies for content creation that align with organizational goals. They influence executive-level decision-making through expert advice on creative initiatives and lead large-scale projects that significantly impact operations. This job also mentors senior team members in best practices for content strategy and digital marketing.
Responsibilities
- Develop and implement overall business or technical strategies for content creation that align with organizational goals.
- Oversee content strategy, editorial, and content management across teams.
- Collaborate with cross-functional partners to remove blockers and drive alignment.
- Implement and promote content best practices, including frameworks and style guides.
- Conduct content research and integrate insights into strategies and storytelling.
- Establish and oversee processes for content distribution and management to enhance audience engagement.
- Mentor and guide senior team members in best practices for content strategy and digital marketing.
- Own content strategy for all key audience segments: SMB, Mid-Market, Enterprise, Developer, and Partner.
- Collaborate with Product & Growth Marketing, Sales, and Segment Leads to define content priorities that reflect audience pain points, solution fit, and opportunity size.
- Create and govern content frameworks that ensure consistency in voice, positioning, and messaging across all audience touchpoints.
- Lead development of strategic content across all funnel stages: category narratives, industry POVs, customer case studies, solution briefs, and conversion assets.
- Establish a quarterly release model that aligns with product launches, seasonal campaigns, vertical GTM motions, and executive programs.
- Ensure every asset is optimized for reusability across lifecycle marketing, sales enablement, field programs, and web.
- Build a content ecosystem that supports thought leadership at the segment level, including trend reports, market POVs, and industry analyst engagement materials.
- Translate internal insight into external credibility developing content used in executive briefings, segment messaging playbooks, and C-level outreach.
- Partner with Comms and Analyst Relations to ensure alignment on positioning, accuracy, and timing.
- Lead a high-performing content team, including internal strategists, agency partners, and AI-powered tools for content production and personalization.
- Establish clear success metrics for content consumption, contribution to funnel velocity, and influence across segments.
- Integrate content performance insights into quarterly planning, prioritization, and resource allocation.
Requirements
- Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.
- 10+ years in B2B content strategy, product marketing, or segment-based GTM execution, preferably in SaaS, fintech, or payments.
- Proven ability to lead content systems tied to audience segmentation, solution strategy, and growth-stage execution.
- Experience building content that resonates across the buying committee product, finance, operations, and IT.
- Demonstrated fluency in collaborating across marketing, sales, comms, and analyst relations.
- Skilled in applying AI tools for content planning, drafting, and performance optimization.
- Executive presence and operational rigor to lead at both strategic and execution levels.
Benefits
- Flexible work environment
- Employee shares options
- Health and life insurance
- Annual performance bonus
- Equity
- Medical, dental, vision, and other benefits
