Head of Creative - Marketing And Communications

About the position

The Head of Creative for UVA Health's Office of Strategic Marketing and Communication (OSMC) will provide creative vision and strategic creative leadership, overseeing all creative and brand execution across health system Marketing. This position is responsible for the creative expression of the UVA Health brand across all channels and platforms, with deep expertise and skill in creative/conceptual development and digital/multimedia design. This position will lead the in-house multi-media design/photography team and will closely collaborate with internal stakeholders such as the Content/Editorial, Social, Digital and Video teams to seamlessly bring the UVA Health brand to life.

Responsibilities

• Sets, develops and executes the creative brand strategy for UVA Health.
• Develops creative strategies that support brand positioning, messaging and creative goals for the UVA Health brand, entity sub-brands, service lines and initiatives.
• Provides breakthrough creative concepting and thinking, maintaining a highly creative aesthetic and advanced knowledge of marketing, advertising and branding solutions that deliver best in-class creative outcomes.
• Diligently evolves, interprets, articulates, and expresses the UVA Health brand over a variety of media, including digital, social, print, photography, video and other media.
• Drives brand and creative consistency across all health system entities, including UVA Community Health, UVA Physicians Group, and academic entities as necessary and appropriate.
• Understands diverse target audiences, channel/format user behaviors and best practices and develops creative solutions designed to maximize engagement, conversion and outcomes.
• Experiments with and adopts new technologies, such as AI design and content creation.
• In collaboration with Marketing leadership and Analytics, oversees measurement of creative and brand initiatives, with a focus on ROI measurement and achieving desired outcomes.
• Leads, mentors and inspires a team of multi-media designers and photographer, providing creative guidance and direction in a high-volume environment.
• Drives creative collaboration across OSMC's disciplines, including Marketing, Content, Digital, Social, Video and Internal/Executive Communications.
• Supports and extends brand architecture needs and guidance in response to changing organizational and/or market dynamics.
• Reinforces and manages adherence of design and brand standards across the health system.
• Drives implementation of Brand Management System across the system to facilitate greater automation and self-service for simpler design requests.
• Spearheads competitive analyses to stay current with peer/market trends.
• Interacts regularly with OSMC leadership and interfaces with client stakeholders across the organization.
• Fosters a high performing team environment through recruiting, hiring, and managing highest caliber design and creative professionals.
• Creates and maintains efficient and productive processes; supervises production for various types of creative deliverables and initiatives; produces against multiple deadlines and initiatives.

Requirements

• Bachelor's degree in Fine Arts, Communications, Design or related field required.
• 10 years of creative leadership experience in agency or corporate environment required; agency experience preferred.

Benefits

• Equal opportunity employer with a commitment to diversity.