About the position
Deepgram is the leading voice AI platform for developers building speech-to-text (STT), text-to-speech (TTS) and full speech-to-speech (STS) offerings. We are hiring a bold, inventive leader to run Developer & PLG Marketing. This role is at the heart of Deepgram’s growth—sitting at the intersection of developer empathy and growth execution. The right candidate will bring a mix of developer credibility, marketing instincts, experimentation rigor, and PLG obsession. This is a highly visible role reporting directly to the CMO with frequent interaction with the executive team. It's a rare opportunity to help architect the organic growth motion of one of AI’s most important infrastructure companies.
Responsibilities
- Build and execute programs to reach, inspire, and enable developers globally
- Lead strategy and execution for organic discovery: SEO, content, influencers, partnerships, affiliates
- Drive web conversion rate optimization and funnel performance across Deepgram’s site and docs
- Partner with Product, Sales, and Support to deeply understand the developer journey
- Activate developer advocates and community members to extend our reach and credibility
- Own the top-of-funnel signup growth number across paid and organic sources
- Develop and run growth experiments to drive conversion, activation, and expansion
- Collaborate closely with Product, Design, and Digital teams to test and optimize PLG levers
- Ensure smooth transitions from signup → activation → sales engagement for high-potential users
- Leverage data and experimentation frameworks to unlock new paths to revenue
- Drive distribution through owned and earned channels
Requirements
- 7+ years in developer marketing, growth marketing, or product-led growth roles
- Proven track record of driving bottom-up growth in a B2B or API-first company
- Strong empathy for developers and familiarity with the tools they use
- Ability to partner across Product, Engineering, and Sales
- Deep understanding of growth loops, experimentation, and CRO
- Experience working in high-growth, fast-paced environments with small, agile teams
- Creative risk-taker who thrives on building new playbooks, not repeating old ones
- High energy, high motivation, high intelligence, high curiosity
Nice-to-haves
- Background in marketing to technical personas or API products
- Experience leading or mentoring a small team
- Familiarity with voice AI or LLM-based tooling
Benefits
- Equal opportunity employer
- Accommodations for applicants who need them
