Head of Engagement Marketing

About the position

Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives. A bank for all of us. We are looking for people to join us in a career-defining journey, building the growth engine that will take us to scale. If you’re an analytically oriented marketing leader looking to lead and drive impact at a growth-stage business with a team that values your skillet, this opportunity is for you.

Responsibilities

• Lead engagement marketing at Varo with the goal of driving up early-lifecycle conversion and lifetime value of a customer
• Be the thought leader on how to win the customer from when they land on the website or download the app through to a primary banking relationship
• Relentlessly drive conversion rate optimization across all customer touch points through disciplined and analytically rigorous testing
• Work hands on with team members to set up, implement and execute initiatives, including triggered campaigns, A/B tests and deployment of high quality responsive assets
• Own customer engagement metrics, such as funding, borrowing and direct deposit rates, working with other functions to 'get the job done' whatever it takes
• Bring analytical rigor and discipline to all aspects of our engagement measurement, reporting and decision making
• Provide thought partnership with the right level of synthesis and communication to C-suite leadership
• Mentor and guide junior team members and serve as a role model for leadership through fact-based decision making and bias for action

Requirements

• 10+ years of professional experience with track record of impact in customer lifecycle management and conversion rate optimization
• Experience at growth-stage pre-IPO tech-enabled consumer businesses a plus
• Fintech or banking experience a plus
• Proficiency in data analysis using languages such as SQL or Python
• Experience using platforms such as Tableau for dashboards and reports
• Experience with CRM platforms such as Braze, to be self-sufficient and guide others
• Undergraduate degree required, masters degree preferred

Benefits

• This role is also eligible for a bonus, equity, and competitive benefits.