Head of Enterprise Product Marketing

About the position

Postman is a developer-loved tool and an enterprise-grade API platform adopted by the world’s largest and most innovative companies. We’re hiring a Head of Enterprise Product Marketing to lead the strategic GTM motion that makes this transformation possible. This is a leadership role where you’ll manage and grow a senior team of enterprise PMMs, each deeply embedded in sales plays, persona strategy, and buyer enablement. Your job is to set the strategic vision, guide world-class execution, and ensure Postman is consistently positioned as the most valuable API platform in every enterprise conversation.

Responsibilities

• Lead and scale a high-performing enterprise PMM team
• Lead and grow a team of senior product and solution marketers across verticals and international markets, mentoring and empowering them to deliver the best work of their careers
• Create clarity of ownership and execution across persona strategy, sales plays, messaging, and enablement content
• Serve as a visible, trusted leader across sales, product, and marketing, representing the voice of product marketing in key internal and customer-facing forums
• Own strategic messaging, positioning & differentiation
• Define and evolve Postman’s enterprise platform narrative to clearly communicate business value to CTOs, CISOs, Heads of Engineering/Platform Engineering, and mid-level technical champions
• Own positioning, messaging, and value propositions for our platform and key solutions across use cases and geographies
• Develop and refine competitive differentiation across multiple market segments, including head-to-head positioning, objection handling, and win-loss analysis
• Bring market, customer, and competitive insights back to product, pricing, and packaging decisions, ensuring roadmap prioritization reflects real buyer needs
• Define and execute go-to-market strategies for product and feature launches in partnership with product, revenue, and customer success teams
• Translate complex capabilities into clear, field-ready narratives that drive adoption and pipeline from initial awareness to final decision
• Partner with demand gen and campaign teams to align launch motions and evergreen content with pipeline goals and buyer journey gaps
• Build scalable GTM frameworks for sales-led motions, aligned to Postman’s enterprise monetization model
• Architect Postman’s first scalable channel and co-sell marketing strategy in partnership with Alliances and Field teams
• Create and own partner-facing messaging, competitive content, and co-branded assets that support pipeline creation and deal acceleration through the channel
• Support field enablement for co-sell motions, ensuring that partners understand Postman’s value story and can deliver it effectively in joint opportunities
• Measure and evolve channel marketing efforts to support ARR growth across EMEA, APAC, and partner-led enterprise segments
• Develop persona-specific content that empowers GTM teams to engage both line-of-business and C-level buyers, tailored to enterprise deal cycles and segments
• Package strategic sales plays into end-to-end GTM kits: pitch decks, demo flows, discovery guides, one-pagers, and competitive tools catered to the largest Fortune 50 or Corporate sales teams
• Align with sales enablement to ensure high adoption and measurable impact, using tools like Highspot, SFDC, and Segment to track effectiveness across regions
• Drive solution narratives and executive-ready content that position Postman as the trusted API platform for global enterprises
• Support analyst relations and thought leadership efforts with consistent messaging that reinforces our market leadership and customer value
• Represent Postman at industry events, executive briefings, and strategic customer engagements to reinforce credibility and drive enterprise momentum
• Build and execute Postman’s international enterprise GTM strategy in collaboration with regional sales and marketing leads
• Develop localized messaging and persona frameworks tailored to the decision-making dynamics of new markets, particularly high-impact, high-effort regions like Japan
• Support cross-functional investment planning by mapping content, enablement, and resourcing required to penetrate strategic markets early and establish long-term brand preference
• Own messaging adaptations that reflect cultural context, buyer psychology, and competitive dynamics in key growth regions including EMEA, APAC, and LATAM
• Operate with urgency and a builder’s mindset, prioritizing impact over process while keeping your team focused and resourced
• Foster a culture of strategic clarity and high-performance execution, where messaging moves deals and storytelling earns trust
• Inspire cross-functional teams to deliver with agility, accountability, and deep empathy for our customers and field partners

Requirements

• 10+ years of B2B product marketing, with at least 3+ years in enterprise leadership roles
• Proven ability to manage and mentor senior-level PMMs and help them grow in impact and scope
• Experience working closely with sales to influence pipeline, improve win rates, and shape late-stage buyer narratives
• Strength in technical positioning, ideally in dev tools, platform SaaS, security, or API categories
• Strong written communication skills, and fluency in building messaging that drives clarity, urgency, and executive buy-in
• Operational fluency with Highspot, Salesforce, and other modern GTM tools
• Clear sense of ownership, curiosity, bias for action, and a builder’s mindset

Benefits

• Full medical coverage
• Flexible PTO
• Wellness reimbursement
• Monthly lunch stipend
• Wellness programs
• Frequent team-building events
• Donation-matching program