Restore Hyper Wellnessposted 3 days ago
$170,000 - $180,000/Yr
Full-time • Senior
Austin, TX

About the position

Join the fastest-growing wellness brand in America as we revolutionize how millions discover and experience hyper wellness! This high-impact role reports to the CMO and leads the digital transformation of customer acquisition across our 200+ franchise locations in 40+ states. You'll command a team of 5 marketing professionals while architecting cutting-edge digital marketing funnels that drive measurable growth in the booming $4.5 trillion wellness industry. This is your opportunity to shape the future of wellness marketing, combining sophisticated paid media strategies, lifecycle marketing, and AI-powered CRM operations to create unprecedented customer experiences. Transform online engagement into in-store conversions while building the marketing infrastructure that will fuel our expansion to 350+ locations nationwide.

Responsibilities

  • Oversee a team of 5 marketing professionals and improve operational efficiency and effectiveness across all digital marketing initiatives
  • Architect and manage brand fund allocation and spend optimization based on ROI performance across franchise network
  • Lead comprehensive paid marketing strategies across Meta, Google, and other digital platforms for multi-unit franchise operations
  • Manage external agencies and oversee digital performance of individual studios while coaching franchise owners on marketing best practices
  • Partner with internal creative team to ensure strategic alignment between asset development and media plan execution requirements
  • Analyze campaign performance data and hold agencies accountable for maintaining industry-leading performance standards and best practices
  • Develop and oversee lifecycle marketing strategy for email, SMS, and push notifications, including advanced segmentation, retention, reactivation, and personalization campaigns
  • Research, evaluate, and implement AI tools for lead management, marketing automation, and performance optimization
  • Collaborate with data team on comprehensive reporting frameworks for agency and franchisee performance tracking
  • Drive digital transformation initiatives that enhance customer acquisition and conversion across the franchise network

Requirements

  • Bachelor's degree in marketing, business administration, or related field required
  • Minimum of 10 years of progressive experience in digital marketing on either media agency or client side, with 5+ years managing marketing teams
  • Extensive expertise in all paid marketing platforms including Meta, Google Ads, and other digital advertising channels with proven multi-unit marketing experience
  • Strong analytical skills with deep understanding of media spend tracking, promotional performance modeling, KPIs, ROAS, and LTV optimization
  • Comprehensive expertise evaluating media plans relative to marketing objectives, including in-depth understanding of paid search and digital display advertising platforms
  • Proven ability to define, segment, and target audiences online with measurable conversion results
  • Proficient understanding of advertising technology and integration of digital and offline channels within comprehensive media strategies
  • Demonstrated experience in conversion rate optimization (CRO) and tools to manage multiple A/B testing initiatives
  • Experience using CRM platforms with AI capabilities to automate lead and client management processes
  • Comfortable operating independently and making strategic decisions in fast-paced, high-growth environment
  • Exceptional ability to work across organizations and influence stakeholders with confidence and emotional intelligence
  • Strong communication and partnership skills with ability to collaborate through complex problems across departments and with external partners
  • Experience managing marketing agencies within franchise systems in wellness, healthcare, or highly regulated industries preferred

Nice-to-haves

  • Advanced experience in email marketing platforms and automation strategies
  • Expertise in CRM optimization and customer relationship management best practices
  • Knowledge of AI tools and their application in marketing optimization and lead management
  • Experience with franchise marketing models and brand-franchisee relationship management

Benefits

  • Insurance benefits effective within 30 days of start date: This includes Curative Health and offers benefits like free NOOM memberships
  • 401k match up to 4%
  • Monthly fitness reimbursement: We have partnerships with discounts to F45 and FS8
  • Flexible PTO
  • A high-impact role in a mission-driven, high-growth company transforming the wellness industry
  • Opportunity to shape the infrastructure of a category-defining brand
  • Collaborative, supportive, and energetic team environment
  • Competitive salary and performance-based incentives
  • Career advancement in a rapidly expanding organization
  • Complimentary access to Restore's cutting-edge wellness therapies, including services at our Austin Headquarters
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service