About the position
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Responsibilities
- Develop and implement comprehensive field marketing and demand generation strategies that effectively drive pipeline growth and enhance market penetration in regulated industries.
- Utilize your expertise in B2B SaaS industry field marketing to create targeted approaches that address the unique challenges faced by the Public Sector, Financial Services, and Healthcare sectors.
- Lead your team to successfully execute industry demand generation campaigns that position Qualtrics as the experience management leader in specialized markets.
- Foster strong collaboration with sales leadership to ensure field marketing efforts align with business objectives and accelerate sales cycles.
- Continuously analyze performance metrics and market trends to refine strategies and enhance the overall effectiveness of marketing initiatives.
- Manage and mentor a team of 3 Field Marketing Managers, providing strategic direction, professional development, and performance management.
- Build and maintain strong relationships with industry influencers, analysts, and partners to enhance Qualtrics' presence in regulated markets.
- Plan and execute third-party and hosted industry-specific events and programs.
- Develop deep understanding of industry-specific challenges, buying processes, and regulatory requirements to inform marketing strategies and messaging.
- Collaborate with product marketing to ensure industry-specific messaging and positioning resonates with target audiences and addresses their unique needs.
- Leverage reporting and insights to track program effectiveness, ROI, and impact on pipeline and revenue across industry segments.
- Work cross-functionally with digital marketing, content, and communications teams to ensure consistent messaging and integrated campaign execution for your audiences.
- Manage and optimize budget allocation across industry marketing initiatives to maximize impact and ROI.
Requirements
- 10+ years of progressive experience in B2B field marketing, demand generation, or related roles, with at least 5 years focused on regulated industries, particularly Public Sector.
- 3+ years of people management experience, with a proven ability to build and lead high-performing marketing teams.
- Demonstrated success in developing and executing field marketing strategies that drive pipeline and revenue growth in B2B SaaS environments.
- Deep understanding of the unique challenges, buying processes, and regulatory requirements in Public Sector, Healthcare, and/or Financial Services industries.
- Strong track record of collaborating effectively with sales teams to develop and implement integrated go-to-market strategies.
- Experience managing complex, multi-channel marketing campaigns from conception to execution and measurement.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence senior stakeholders and build relationships across the organization.
- Proven analytical abilities with experience using data to inform marketing strategies, measure performance, and demonstrate ROI.
Benefits
- A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
- Hybrid work model: gather in the office three days a week and work remotely for the rest.
