Head of Marketing and Communications

About the position

The Head of Marketing and Communications is a pivotal role at Intersect and involves leading a small but high-performing internal team with external resources to drive media engagement, brand reputation, strategic messaging, and content development. Critical to success will be strong cross-functional collaboration with other internal departments, partners, and customers. The ideal candidate will have significant experience in media relations and storytelling, with a proven track record in B2B brand development. This position reports directly to the Head of People and External Affairs and will work very closely with the company's CEO and founder.

Responsibilities

• Lead strategic development, planning and execution of company-wide marketing and communications initiatives and content development strategies to support company goals and priorities
• Manage Marketing & Communications team and all external consultants, contractors and agencies supporting initiatives and day to day
• Drive and execute brand strategy evolution
• Lead media and speaking engagement strategies including announcement planning and execution, executive preparation, and agency/consultant management
• Develop, analyze, and deliver data-driven measurement tools to inform decision making and drive content strategies for internal and external audiences
• Drive cross-functional collaboration to align marketing and communications efforts with organizational goals
• Identify and implement processes, tools, and strategies to enhance operational efficiency including strategic use of AI
• Management of consistent messaging across key external communication vehicles
• Develop strategies, processes, and support for internal clients

Requirements

• 10+ years of experience in B2B public relations, communications, and brand marketing; technology and/or data center experience preferred
• Proven experience in compelling story development for complex businesses or technologies
• Demonstrated success in managing internal teams, agencies, consultants, and vendors to achieve measurable results across earned and paid media, social media, speaking engagements and other communications channels
• Strong executive communications experience
• Proven experience in media engagement strategies and relationship management
• Exceptional writing skills, original content creation, and message development
• Ability to move nimbly from high level strategy to execution and adaptable in a dynamic environment
• Proven ability in internal client management and executive-level management & reporting
• Extensive expertise in fostering cross-functional collaboration and process optimization

Benefits

• Salary: $200,000 - $220,000 USD ($287,420- $316,162 CAD) base salary with 25% annual target bonus
• Exceptional Healthcare: Access comprehensive medical, dental, and vision plans with 100% premium coverage for both you and your dependents.
• Financial Security: Benefit from a 3% non-elective employer contribution to your 401k or RRSP.
• Time Off: Unlimited Paid Time Off (PTO) + two company-wide vacation weeks (Fourth of July & End of year).
• Family-Friendly Policies: Experience up to 12 weeks of fully paid parental leave, with an additional 6 weeks for birth parents.
• Mental Health and Well-being: Access mental health and behavioral coaching services through Ginger.
• Family Planning Support: Navigate family planning with ease through our partnership with Carrot.
• Perks: Enjoy a variety of perks, including a $150 USD monthly food stipend on UberEats and a pet insurance allowance.
• Tech-Ready: Gear up with our new hire tech package, including a laptop, monitor, docking station, webcam, headphones, and more.