Head of Marketing (Dirigente)

About the position

In this position, you 'll play a critical role as brand guardian, ensuring consistency of brand execution and application across multiple priority projects. You 'll also have the opportunity to lead critical projects that shape the future across the wider portfolio too. You 'll build the future of our brands, ensuring all programs are consistent and in line with brand and company strategy and ensuring the right priorities are fully resourced.

Responsibilities

• Leading future direction for our brands and business including the 1 year and 3 year brand strategic growth plans
• The leader and owner of brand content and connections strategy which will require brilliant creative judgement, outstanding execution and engagement with senior partners
• Inspiring and leading cross functional and inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer execution
• Prioritizing and resourcing projects to achieve brand and business outcomes
• Building brands of the future and shaping the long term consumer relationship with our brands
• Supporting Marketing Leadership Team (MLT) and other MM's on development of top priority projects ensuring brand consistency
• Supporting MLT in defining the portfolio strategy and approach to win both for brand priorities and at beer/spirits portfolio level
• Supporting full talent pool in the development of growth drivers that deliver against business growth ambitions and priorities whilst ensuring strategic fit
• Ensuring all projects meet the Diageo expectations including impact, fame, local relevance, creative flair, and learning

Requirements

• Strong relevant marketing experience - 10+ years with strong understanding on Italian market (consumer, media, culture)
• Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes
• Holistic skill set across all marketing pillars as well as a track record of leading groundbreaking business results
• Being able to excel when in ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• A history of working across media, digital social & DDM, experiential, PR, culture and trade marketing
• Experience of working with and leading a team, whether directly or indirectly
• Experience working across multiple countries/geographies/cultures
• Language Requirements: Proficient Italian and English

Benefits

• An inclusive company culture that puts employees and their development first
• A competitive salary with bonus and many benefits that suit your lifestyle
• An industry leading parental leave policy
• The best colleagues