Head of Marketing Strategy & Operations

About the position

WHOOP is seeking a Head of Marketing Strategy & Operations to lead the development, alignment, and execution of strategic initiatives across the marketing organization. This role operates at the intersection of marketing and corporate strategy, ensuring the marketing function is positioned to scale efficiently, drive impact, and stay aligned with broader company goals. You will shape long-range planning, drive operational rigor, and ensure cross-functional alignment across the business.

Responsibilities

• Define and evolve WHOOP's global marketing strategy in partnership with marketing and cross-functional leadership, translating long-term company vision into actionable marketing initiatives and planning cycles.
• Lead the development and implementation of scalable systems, processes, and performance frameworks that drive operational excellence and executional quality across marketing.
• Drive change management efforts to ensure strategic initiatives are adopted, understood, and sustained across global marketing teams.
• Set and manage the operating cadence of the marketing org, including annual planning cycles, department-wide communications, and strategic operating rhythms such as offsites, all-hands, and leadership forums.
• Unify commercial planning, budgeting, go-to-market coordination, and OKR management. Ensure initiatives are effectively scoped, prioritized, and executed in alignment with company strategy and performance goals.
• Build and evolve organizational structures and talent strategies that scale with company growth, including hiring plans, capacity modeling, and leadership coaching.
• Serve as the operational and strategic connector across Marketing, Product, Finance, Office of the CEO, and other functions, ensuring clarity, alignment, and accountability on shared goals.
• Partner with analytics and marketing teams to define, track, and derive insights from key performance metrics, ensuring data informs strategy and investment decisions.

Requirements

• 10+ years in marketing, strategy, or general management, preferably in a high-growth consumer or tech environment.
• Proven track record of developing and executing strategic marketing initiatives that drive measurable business impact.
• Strong financial and operational acumen, with experience leading annual planning, KPI frameworks, and resource allocation models.
• Experience owning and evolving financial operations, including budgeting, spend governance, and performance forecasting.
• Demonstrated success in designing and scaling processes that drive operational excellence across complex teams.
• Executive-level presence and ability to influence cross-functionally, including experience representing marketing in senior leadership forums.
• Demonstrated success in coaching senior marketing talent and building strategic depth across an organization.
• Proven ability to lead change management efforts that embed strategic priorities across functions and teams.
• Experience designing and optimizing organizational structures and team performance.
• Familiarity with commercial planning, including forecasting and investment strategy.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.