About the position
Our Fortune 100 financial services client is seeking an experienced Healthcare Marketing Consultant to support the launch of a new suite of B2B commercial payment solutions designed specifically for hospitals and healthcare organizations. This is a hands-on, strategic consulting role focused on creating and executing targeted campaigns to drive awareness and generate qualified leads for the sales team. This role is a unique opportunity to shape the go-to-market strategy for a newly formed healthcare vertical within a well-established global payments organization. You’ll work closely with the Head of Segment, creative agency partners, and internal stakeholders to build and launch impactful marketing initiatives. This is a chance to help shape how the healthcare industry modernizes its payment systems. If you’re a healthcare marketer who thrives in a fast-paced, high-impact environment, we’d love to hear from you.
Responsibilities
- Design and execute targeted B2B marketing campaigns focused on the healthcare industry
- Leverage key channels including LinkedIn, paid media, industry publications, and healthcare events to reach hospital and healthcare decision-makers
- Oversee the development and execution of healthcare-specific marketing collateral (e.g., brochures, one-pagers, digital content)
- Manage the relationship with an external creative agency, including reviewing and approving copy and creative assets
- Support a calendar of industry events and ensure cohesive messaging across all touchpoints
- Build campaigns to drive qualified marketing leads and coordinate handoff to the sales team
- Collaborate with internal teams to ensure alignment of campaign goals and messaging
- Participate in regular check-ins and provide feedback to optimize marketing performance
Requirements
- 5+ years of experience in B2B marketing, with a strong background in the healthcare sector
- Deep understanding of healthcare organizations, hospital systems, or hospital procurement processes
- Experience running demand generation campaigns across digital and traditional channels
- Strong project management skills and experience working with creative agencies
- Excellent communication and content review skills
- Comfortable working independently and contributing both strategically and tactically
Nice-to-haves
- Experience working in or marketing for companies such as McKesson, Cardinal Health, or directly with hospital procurement teams
- Familiarity with healthcare trade publications, industry events, and thought leadership channels
- Prior exposure to B2B financial products or commercial payment solutions (not required; training will be provided)
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401K plan
- Life insurance
- Pretax commuter benefits
