About the position
The Hispanic Marketing Coordinator is responsible for supporting the development and execution of marketing strategies and initiatives specifically targeting the Hispanic consumer market across Perry Ellis International's portfolio of brands. This role requires a strong understanding of Hispanic culture, market trends, and effective communication strategies to resonate with this diverse demographic. The ideal candidate will be highly organized, detail-oriented, and possess excellent interpersonal and communication skills.
Responsibilities
- Support the Director of Hispanic Marketing in developing and implementing integrated marketing campaigns (digital, social media, print, in-store, experiential) tailored for the Hispanic audience.
- Coordinate with internal creative teams and external agencies to ensure culturally relevant and linguistically appropriate content and messaging.
- Assist in the translation and transcreation of marketing materials, ensuring accuracy and cultural sensitivity.
- Help manage timelines and deliverables for Hispanic marketing projects.
- Prepare reports on campaign effectiveness and provide recommendations for optimization.
- Collaborate effectively with sales, product development, and other internal teams to ensure a cohesive approach to the Hispanic market.
- Serve as a resource for internal teams regarding Hispanic market insights and cultural considerations.
- Translate campaign data and creative ideas into visually impactful presentations for internal stakeholders and external partners.
- Develop compelling presentations to report on campaign performance, pitch creative concepts, and guide photoshoot planning.
- Assist in identifying and fostering relationships with key influencers, media outlets, and community organizations relevant to the Hispanic market.
- Support the execution of influencer campaigns and collaborations.
- Provide logistical support for Hispanic-focused events, sponsorships, and activations.
- Assist in promoting events and ensuring strong attendance from the target demographic.
- Support the development of the social posting calendar for Hispanic audiences.
- Conduct market research and master industry knowledge to stay up-to-date on current and emerging social trends within the Hispanic market; develop regular reports on this information.
- Research and provide an overview of overall pop culture and notable influencers/celebrities/musicians relevant to the Hispanic demographic.
- Oversee the end-to-end sample management process, from ordering and tracking to distribution for all marketing-related activities, including partnerships and events.
- Oversee vendor and invoice management, including the verification and coding of all marketing invoices and the seamless onboarding of new vendors.
- Help track and analyze the performance of Hispanic marketing initiatives using relevant KPIs.
Requirements
- Bachelor’s Degree in Marketing, Advertising, Business, or a related field.
- 1-3 years of experience in marketing.
- Fluency in Spanish (written and verbal) is required.
- Demonstrated understanding of Hispanic culture, traditions, and consumer behavior.
- Experience with various marketing channels, including digital marketing, social media, and traditional advertising.
- Strong conceptual and problem-solving skills.
- Excellent writing, grammar, and creative writing skills are of the utmost importance.
Nice-to-haves
- Experience with marketing to Hispanic audiences.
- Experience using social media platforms, social listening tools, influencer marketing and PR tools are a plus (Meta Business Suite, Google Analytics, Cision, are examples).
- Proficiency in Adobe Creative Suite, Microsoft Office, and Google Apps.
