About the position
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours At DraftKings, we’re building the best casino experience in the industry, and you could be at the center of it. As an iGaming Product Marketing Manager, you’ll design, automate, and manage marketing campaigns and creative executions across our casino products, helping grow the DraftKings brand and business. We're looking for a creative thinker, an organized doer, and a collaborative team player ready to make an impact.
Responsibilities
- Own the marketing messaging across our casino app and website, ensuring a seamless, engaging, and friction-free customer experience.
- Develop and execute merchandising strategies, including messaging, banners, promotional placements, on-site videos, and featured content to drive player engagement.
- Collaborate cross-functionally with operations, product, design, and the broader marketing team to ensure alignment in messaging and creative implementation.
- Lead marketing platform operations and support the rollout of new product marketing features, troubleshooting and escalating issues as needed to maintain a smooth user experience.
- Analyze campaign performance and translate insights into actionable optimizations to improve engagement and results.
- Stay on top of industry trends, bringing fresh ideas and continuous improvements to elevate the casino customer journey.
Requirements
- 5+ years of Digital Marketing, Product Marketing, iGaming Operations or similar experience, with a Bachelor’s degree in a relevant field preferred.
- Outstanding organization skills with the ability to manage multiple projects simultaneously.
- Proven cross-functional collaboration abilities, and exceptional attention to detail with a passion for high-quality execution.
- Analytical mindset with the ability to interpret data, communicate results clearly, and define actionable next steps.
- Ability to work independently and manage others when needed.
- Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator); experience with Figma and marketing automation tools is a plus.
Benefits
- Base salary range of 112,000.00 USD - 140,000.00 USD, plus bonus, equity, and benefits as applicable.
