Industry Principal, Retail Marketing & Advertising

About the position

Snowflake is actively seeking an Industry Principal, Marketing & Advertising to join our Industry Sales Go-to-Market team. In this role you will be responsible for working with our Field Sales teams to develop and close new business for targeted accounts within the Retail, CPG, and Automotive sub verticals. In this role you will act as a visionary and an innovative industry expert and have the opportunity to apply your successful track record of building, overseeing, and developing enterprise software go-to-market strategies for the Marketing & Advertising vertical at Snowflake. You will collaborate closely with current and prospective customers acting as a trusted industry advisor to deeply understand their unique company challenges and goals.

Responsibilities

• Have direct involvement with our most strategic Retail, CPG, and Automotive Brand and Agency accounts developing account strategies, building trusted relationships, speaking at industry events, and bridging Snowflake’s vision for the industry from the CTO to the CMO.
• Build strategic relationships with the marketing ecosystem including marketers, system integrators, agencies and other demand side organizations.
• Partner with the industry product and industry marketing teams to develop and drive a cohesive industry go-to-market strategy.
• Develop and deploy an enablement strategy to build a strong foundation of industry knowledge within the organization.
• Collaborate with our product teams to prioritize and deliver industry-specific capabilities in future product roadmaps and drive Snowflake’s Marketing product vision into the market.
• Partner with product marketing teams to drive industry awareness and pipeline development.
• Oversee account prioritization, solution and sales play creation to help educate and enable sales, sales engineers, pre-sales and customer success teams.
• Collaborate with partner and alliance teams to identify, recruit, and enable industry-specific system integrators and ISV partners.

Requirements

• 15+ years of industry experience working in, selling to, consulting to, or implementing technology for the Marketing industry, particular experience with a broad set of marketing and advertising technologies including CDPs, DMPs, Data Clean Rooms, Media Buying, Measurement tools, etc.
• Be well-versed in the overall challenges and opportunities impacting CPG, Retail, and Automotive Marketers, including privacy, personalization, and data driven marketing.
• Experience with consumer analytics, cloud or business intelligence technology strongly preferred.
• Experience working directly with C-level executives and an ability to quickly establish credibility with senior leadership.
• Undergraduate degree, advanced degree preferred.
• The ability to travel.

Benefits

• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Flexible spending & health savings account.
• At least 12 paid holidays.
• Paid time off.
• Parental leave.
• Employee assistance program.
• Other company benefits.