Influencer Marketing Coordinator

About the position

The Influencer Marketing Coordinator will play a key role in supporting the execution of the global influencer strategy within the US market. This individual will collaborate closely on developing a strategic partnership roadmap with key brand ambassadors, supporting a variety of campaigns throughout the year. In addition to support in executing the global strategy at a regional level, the Coordinator will manage critical behind-the-scenes operations essential to the success of influencer initiatives.

Responsibilities

• Assists in the activation and coordination of Global Influencer marketing strategies that will make a material impact on brand perception and product desirability.
• Build close partnerships with key US influencers that ladder up to the global strategy.
• Brainstorm new, creative approaches to influencer campaigns for key integrated and brand partnership campaigns.
• Be responsible for all aspects of product procurement and shipping for the Influencer & Partnerships team, including paid collaborations, influencer campaigns, gifted seeding, and product launches.
• Lead the full shipping workflow-from securing product, packing, and dispatching to relevant parties, to documenting the process and providing timely updates on delays or disruptions.
• Maintain an up-to-date shipping tracker accessible to the entire marketing department for requesting shipments and supervising status.
• Maintain organized inventory of all on-site and off-site product to ensure easy access for cross-functional Marketing teams.
• Upload, track and report user-generated content (UGC) from gifted seeding campaigns using Archive or similar platforms.

Requirements

• BS or BA in business, marketing or related field, MBA preferred.
• Minimum of 2+ years of marketing experience working with a lifestyle brand preferred.
• Strong understanding of the influencer streetwear, fashion, brand space as it relates to exclusive drops, product launches, and collaborations.
• Strong background in content, e-commerce and digital marketing preferred.
• Outstanding organizational and communication skills.
• Experience with and understanding of content marketing strategy, willingness to test a variety of content tactics to connect with Crocs core consumers.
• Cross-functional team experience with an ability to work in a fast-paced environment.

Benefits

• Medical, dental, and vision coverage
• Life and AD&D insurance
• Short and long-term disability coverage
• Paid time off
• Employee assistance program
• Participation in a 401k program that includes company match
• Company incentive program
• Flexible work schedule