About the position
Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition to producing Original content for Freevee, Amazon's premium free streaming service. From award-winning shows and films like Fallout, Saltburn, The Boys, American Fiction, and The Marvelous Mrs. Maisel, Amazon is building a world class entertainment offering, and we are looking for someone with an entertainment marketing background who can support our growth. We are looking for an Influencer Marketing Manager to join our team to specifically focus on movies. In this role, you will be part of a dedicated group within the Marketing org that maintains relationships with influencers and fans of our series, films and brand. The team works collaboratively with the movies marketing, PR, media, promotions, and partnerships to increase engagement and reach for Amazon titles and brand. As the Influencer Marketing Manager, you will lead sourcing and maintaining an 'always-on' relationship with influencer talent and create impactful creator marketing campaigns for our movies.
Responsibilities
- Create impactful creator marketing campaigns across Prime Video brand initiatives and Amazon MGM Studios titles
- Develop and maintain direct relationships with creators
- Scale creator affiliate program with cross-organizational partners as it pertains to Prime Video
- Lead education for creators to become Amazon MGM Studios and Prime Video affiliates
- Partner with talent, influencers and Prime Video internal teams to create impactful campaigns that drive social conversation
- Drive regular communication and engagement with influencers
- Brief and manage a roster of creative, production, influencer, and social media agencies
- Oversee creator partnerships balancing channel efficiencies/target, talent goals and content creative across titles and brand campaigns
- Collaborate with a range of internal teams (e.g. PR, legal, creative, Amazon synergy) to negotiate agreements and amplify impact
- Maintain knowledge and expertise in the creator marketing economy and have a pulse on trends and leaders in the social community
- Partner with key cross-functional teams to influence successful, measurable marketing ideas, and plans while integrating influencer participation in our marketing, advertising, owned and operated channels and events
- Build strong relationships and become a critical partner to the internal Prime Video series, film brand and PR leads
- Create reports with data and insights pertaining to creator marketing campaigns
- Develop KPIs and insights both internally and with external partners to benchmark expectations and goals
Requirements
- 4+ years of professional non-internship marketing experience
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in influencer marketing, social media, marketing, or a related field
- Experience working with talent and external stakeholders
Nice-to-haves
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience in creator affiliate marketing
Benefits
- Medical, financial, and/or other benefits
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
