Influencer Marketing Manager

Vita Coco • New York, NY

1d • $105,000 - $115,000 • Hybrid

About The Position

The Vita Coco Company is hiring an Influencer Marketing Manager to lead and scale the brand’s creator marketing ecosystem. This role sits within the Content Team under Growth Marketing and is responsible for developing, executing, and optimizing Vita Coco’s influencer strategy across paid, earned, affiliate, and experiential channels.
This role owns the end-to-end creator ecosystem including influencer campaigns, ambassador programs, affiliate partnerships, and creator led brand activations. The Influencer Marketing Manager will play a key role in ensuring Vita Coco remains one of the most culturally relevant beverage brands across platforms like TikTok and Instagram by building high performing creator partnerships and delivering impactful social content at scale.
This role is based out of our New York City headquarters with a hybrid in office schedule.

Requirements

• 4 to 6 years of experience in influencer marketing, social media marketing, or creator partnerships (brand or agency experience preferred)
• Proven experience leading influencer campaigns and creator programs end to end
• Strong understanding of TikTok, Instagram, and emerging creator platforms
• Experience managing influencer platforms such as GRIN, CreatorIQ or similar creator management tools
• Strong negotiation and relationship management skills with creators and agents
• Analytical mindset with experience evaluating influencer campaign performance and ROI
• Ability to manage multiple campaigns, creators, and timelines in a fast-paced environment
• Excellent communication, organization, and project management skills
• Passion for social media, creator culture, and building culturally relevant brands

Responsibilities

• Own and lead Vita Coco’s influencer marketing strategy across campaigns, product launches, and brand initiatives
• Build and scale a creator ecosystem designed to drive large scale impressions, engagement, and cultural relevance
• Ensure influencer marketing efforts are aligned with broader brand marketing and growth objectives
• Identify new opportunities across paid partnerships, earned creator collaborations, affiliate programs, and experiential creator activations
• Continuously refine workflows, tools, and operational processes to scale the influencer program effectively
• Identify, source, and negotiate partnerships with creators across TikTok, Instagram, YouTube, and emerging platforms (Twitch, etc)
• Develop long term creator relationships and identify opportunities for ongoing partnerships with top performing talent
• Lead outreach and negotiations with influencers, agents, and talent managers
• Maintain strong creator relationships to ensure consistent brand advocacy and repeat collaborations
• Represent Vita Coco in external conversations with creators, talent managers, and agencies
• Lead influencer campaigns end to end including creator sourcing, briefing, contracting, execution, and performance tracking
• Integrate creators into key marketing moments including product launches, seasonal campaigns, and brand activations
• Oversee influencer participation in experiential events, pop ups, and live brand moments
• Manage content approvals and ensure influencer deliverables align with brand messaging and creative direction
• Manage and scale Vita Coco’s affiliate and product seeding ecosystem to drive organic creator advocacy
• Oversee the ambassador and college creator programs, including recruitment, onboarding, content guidance, and performance tracking
• Identify new creators and emerging talent to continuously expand the brand’s creator network
• Ensure affiliate infrastructure and creator partnerships are optimized for growth and performance
• Own day to day management of influencer marketing platforms including GRIN for creator discovery, contracting, campaign management, and reporting
• Oversee creator onboarding, contract management, deliverable tracking, and payment coordination
• Manage influencer databases, creator pipelines, and outreach workflows to ensure operational efficiency
• Implement tools and processes that support scaling the influencer program as the brand grows
• Define and track KPIs across influencer campaigns including impressions, engagement rate, CPM, and earned media value
• Manage influencer marketing budgets and ensure campaigns are executed efficiently against performance goals
• Build campaign recaps and performance reports for cross functional marketing teams and leadership
• Identify top performing creators and partnership opportunities through data driven analysis
• Partner closely with brand marketing, social, PR, and content teams to ensure creators are integrated into broader marketing initiatives
• Collaborate with legal, finance, and leadership teams to streamline influencer contracting, payment processes, and campaign approvals
• Work cross functionally to ensure creator content aligns with brand messaging, creative direction, and campaign goals
• Maintain a strong pulse on creator trends, platform shifts, and emerging talent
• Identify opportunities for Vita Coco to participate in relevant cultural moments through creators
• Continuously test new formats, creators, and partnership models to expand the brand’s social presence

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed