About the position
Gotyu Underwear, the fastest-growing underwear brand in Europe, is seeking a top-tier Freelance Influencer Marketing Specialist to spearhead our expansion into the US market. As we look to replicate our German success story in America, we need a dynamic professional who can leverage the power of influencer marketing to elevate our brand presence and drive performance. We're looking for an experienced Influencer Marketing Specialist who can craft and execute high-impact campaigns that resonate with the US audience. Your expertise in performance-driven influencer marketing will be crucial in establishing Gotyu as a household name in the American intimates market.
Responsibilities
- Develop and implement comprehensive influencer marketing strategies tailored for the US market.
- Manage substantial monthly budgets exceeding $150k to maximize ROI.
- Cultivate and maintain relationships with top-tier US influencers, including collaborations with the market's top 10 personalities.
- Create data-driven campaigns that drive measurable results in brand awareness, engagement, and sales.
- Analyze campaign performance and provide actionable insights to optimize future strategies.
Requirements
- Proven track record in performance-based influencer marketing within the US market.
- Experience managing monthly budgets of $150,000+ for influencer campaigns.
- Demonstrated success in collaborating with top 10 influencers in the US market.
- Strong analytical skills with the ability to measure and report on campaign ROI.
- In-depth understanding of US social media landscape & influencer trends.
- Excellent communication and negotiation skills.
Benefits
- Be Part of a Disruptive Force: Join one of Germany's most innovative and high-performing brands as we take on the US market.
- Embrace Remote Work: Experience the future of work with our 100% remote setup.
- Work-Life Balance: At Gotyu, we're committed to your well-being and fostering a healthy work-life balance.
- Learn from the Best: Collaborate directly with our C-Level executives and surround yourself with A-players.
- Make a Real Difference: Join a passionate team that's not just talking about change but making it happen.
- Live the Brand: Immerse yourself in the Gotyu experience by testing our products and becoming a true ambassador for our mission.
