About the position
As the Marketing I&O lead, you will be a strategic partner to the Head of Marketing and a part of their leadership team, playing a critical role in their success and the overall effectiveness of the Marketing organization. You will be responsible for driving prioritization between Marketing and other key stakeholders (e.g. Sales, Growth, RevOps, Partnerships, R&D, Finance, etc), streamlining operations, managing key initiatives and programs, and fostering a smooth-running organization. The role supports Demand Generation: Responsible for driving customer acquisition through advisory content, paid media, and performance marketing strategies that convert interest into growth. The Demand Gen team includes Web & Paid marketing, SEO, Growth Marketing, Lifecycle Marketing, and Community & Events. Product + Brand + Partner Marketing: Responsible for accelerating market share growth by shaping brand & product strategy with market insights and delivering high-impact go-to-market (GTM) plans. The team consists of Product Marketing, Pricing, Partner Marketing, and Integrated Marketing & Brand. Communications + Gusto Insights: The Comms & Gusto Insights team shapes and amplifies Gusto’s story across earned, owned, and shared channels to boost Gusto’s overall brand awareness, credibility + advocacy among SMBs.
Responsibilities
- Provide high-level support to the Head of Marketing and their leadership team with day-to-day operations, project management, strategic planning, and budget management.
- Own and manage a focused set of high-priority Marketing initiatives, collaborating with cross-functional teams such as Growth, Sales, Revenue Analytics, Marketing Ops, or other GTM I&O partners.
- Own and drive a clear prioritization process between Marketing and its key stakeholders, particularly Growth, Sales, RevOps and Finance, to ensure there’s clear alignment on shared strategic goals and a unified approach to achieving GTM OKRs.
- Craft clear and compelling communication materials for the team, including presentations, meeting agendas, and status updates.
- Identify opportunities to improve the team processes and workflows, driving greater efficiency and effectiveness.
Requirements
- 7-10 years of total experience in analytical, operating roles at high-growth startups.
- 5-7 years of experience in BizOps, consulting, CoS, and/or program management, preferably in a high-growth tech company.
- Marketing or marketing operations experience preferred.
- Deep understanding of operational excellence and a proven ability to transform operations through strategic cadence and discipline.
- Exceptional organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Proficiency in project management methodologies and tools.
- Experience in strategic planning, including translating organizational strategy into actionable plans and establishing key performance indicators (KPIs) and OKRs to track progress, measure success, and ensure alignment with strategic objectives.
- Excellent communication and interpersonal skills.
- Strong problem-solving and analytical skills.
- Deep empathy and obsession for small business customers.
- Grit, hustle, and the ability to flex into problems at all altitudes.
- The ability to keep all the trains on the tracks and the clear communication flowing.
- A deep passion for helping others.
Benefits
- Cash compensation targeted at $178,000 - $210,000 in San Francisco and New York, and $152,000 - $179,000 in Denver and most remote locations.
- Flexible work location with office expectations of 2-3 days per week in physical office spaces in Denver, San Francisco, and New York City.
