About the position
It is an exciting time to join Northern Trust Asset Management, as we are investing to drive innovation and growth - with marketing playing a critical role. The Integrated Campaigns Strategist will partner in the development and execution of our global omni-channel marketing campaigns to drive business objectives, ensuring a cohesive message across all platforms, while collaborating with cross-functional teams and leveraging data for optimization. Reporting to the Head of Integrated Campaign Strategy, this team plays a crucial role in driving Northern Trust Asset Management's growth and expanding our brand awareness and market presence. The Strategist will partner with the Head of Integrated Campaigns and across our Client, Content Product and Centers of Excellence marketing teams to craft campaign assets and lead execution of comprehensive demand-focused integrated campaigns that align with our business objectives, building high-performing campaigns that create a significant MQL to SQL pipeline and align tightly with revenue goals. Working within a cross functional team, the Strategist will work with marketing technologies to execute across, digital, social, email and content paid, earned and owned assets to lead execution of unified campaign strategies - ensuring cross functional alignment and execution in lockstep. Partnering with Performance Marketing and the Head of Integrated Campaign Strategy the Strategist will regularly review and optimize campaigns for effectiveness.
Responsibilities
- Campaign Messaging and Strategy Execution Aligned to Goals
- Development and execution of a revenue-focused, multi-channel campaign strategies designed to drive MQL to SQL pipeline, engaging targeted client-segment personas at each stage of the funnel.
- Aid in the development of clear, strategic campaign briefs that align to and articulate client-segment and product strategy goals, articulating a focused, competitive messaging strategy that drives results and establishing clear KPIs.
- Take part in cross-functional workstreams for dedicated campaigns, ensuring timely transparent communications, strong alignment, and effective project management that keeps all partners working in lockstep to achieve campaign milestones.
- Cross-Functional Team Collaboration
- Work closely with different marketing functions, such as product, client, content, digital, events, performance, and public relations, to ensure a cohesive and coordinated approach to campaigns.
- Work with sales and client marketing teams to refine messaging, equipping sales enablement creators with effective, campaign-aligned messaging and content for prospect engagement.
- Partner with product marketing to develop launch campaigns, developing campaign messaging that articulates product, and feature benefits and delivers clear value propositions to the market.
- Partner with client marketing leaders to drive brand awareness and content engagement that furthers segment-specific consideration of Northern Trust Asset Management investment capabilities.
- Partner with content marketing to ensure messaging, strategy and packaging aligns to campaign brand awareness, consideration and lead generation goals.
- Innovative Content and Messaging
- Develop compelling messaging and campaign content that resonates with specific client segments drives engagement.
- Ensure consistent messaging across all channels, aligning with the company's brand voice and marketing objectives.
- Market Trends and Insights
- Keep abreast of industry trends and leveraging insights to drive innovation and identifying opportunities for growth.
- Industry Knowledge and Trends: Stay up to date on industry trends, best practices, and emerging technologies in omni-channel marketing.
Requirements
- 5-7 years of Asset Management marketing experience, with a significant focus on omni-channel campaign management across brand and client channel-specific campaigns required.
- Illustrating a proven track record of developing and executing successful multi-channel campaign strategies and assets that drive measurable KPI growth and pipeline progression.
- Investment industry, market and investment solution knowledge.
- A creative and innovative mindset, illustrating strategic creativity in developing content that resonates with target client segments (global institutional and financial advisors).
- Strong knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth.
- Exceptional project management skills including project sequencing, milestone identification, tracking, problem solving and communication of expectations to deliver to deadlines.
- Experience working with marketing tech stack tools for campaign execution.
- Understanding of institutional, wealth and intermediary client segments and their unique nuances and buy psychology.
- Exceptional people skills and ability to influence in relation to marketing strategy and best practices.
- Strong written and verbal communication skills.
- Strong commercial mindset, intellectual curiosity and self-motivated, with a high-performing mindset and a drive to win.
- Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders, and competing objectives.
- Bachelor's degree required in marketing, communications or a related area of study.
- Understanding of the US and International regulatory requirements/regulations preferred.
Benefits
- Comprehensive benefits package including retirement benefits (401k and pension)
- Health and welfare benefits (medical, dental, vision, spending accounts and disability)
- Paid time off
- Parental and caregiver leave
- Life & accident insurance
- Other voluntary and well-being benefits
- Discretionary bonus program that may include an equity component
