About the position
If you're passionate about crafting innovative, high-impact marketing campaigns, and you thrive on driving change – we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are looking for a nimble, agile product marketer to build integrated campaigns for multiple healthcare service lines and colleges across the enterprise. This is a hands-on, individual contributor role that will report to a Director, Integrated Marketing leader. It will have a strong focus on speed to market, journey development, messaging, strengthening the brand, and measuring quantifiable results to optimize performance.
Responsibilities
- Leads development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research for MUSC.
- Executes comprehensive marketing communication plans in a timely manner across channels – including paid, earned, owned, social and out-of-home.
- Reports outcomes in a clear, concise, and actionable fashion leveraging dashboards and insight summaries.
- Collaborates with cross functional team members to achieve marketing campaign objectives.
- Serves as a liaison or client manager between internal stakeholders and OCM team.
- Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
- Adheres to all MUSC policies, procedures and standards.
- Provides guidance and makes recommendations for marketing communication campaign improvements.
- Other duties as assigned based on need.
Requirements
- Bachelor’s degree in marketing, communications, business, or related field (Masters preferred).
- Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.
- Experience in product or service line marketing, development of integrated marketing communication plans.
- Use of multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.
- Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.
- Qualitative and quantitative market research experience.
- Experience working closely with external agencies to deliver campaigns.
- Track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.
- Excellent problem-solving, interpersonal, and communication skills.
