About the position
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketing leader, with experience sitting at the intersection of growth, brand and operations, to help drive integrated marketing strategy across acquisition and growth for B2B Marketing at DoorDash. We’re looking for an experienced Integrated Marketing Manager to join our B2B Integrated Marketing team focusing on our DoorDash for Business line of business. Integrated Marketing at DoorDash is responsible for defining the integrated marketing strategy for the end-to-end for some of our key products within DoorDash for Business across key product surfaces. This role will focus on our efforts to drive awareness and education around operating seamlessly on DoorDash across a number of different initiatives. You’ll identify the right Enterprise customers to target and create easy-to-navigate customer journeys in partnership with growth marketing, CRM, content and product, as well as being tasked with identifying net-new strategies for growth outside of the existing integrated strategy. With close mentorship from the Senior Manager, DDfB Marketing and in collaboration with the DDfB Strategy & Ops and product management teams, you will surface audience insights that inform the roadmap and leverage those to build scaled go-to-market campaigns, as well as execute 0-1 experiments that all help increase brand awareness and demand gen for our products.
Responsibilities
- Develop full-funnel ENT marketing campaigns based on foundational messaging & positioning.
- Coordinate cross-functional execution across lifecycle, content, performance & sales.
- Drive organic MQLs and organic demand generation strategies (SEO-driven content campaigns, Webinar co-marketing, website conversion optimization).
- In-Product Messaging: partnering with DoorDash for Business S&O + product leads.
- Own templatized sequences/messaging for SDR sequencing.
- Create vertical strategy/narratives + localized plays.
- Develop enterprise-specific external collateral across surfaces (website, paid media, customer success stories).
Requirements
- BA required.
- 6+ years of professional experience in Marketing or Product in a corporate or startup environment.
- Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact.
- Proven ability to identify opportunities for experimentation grounded in business insight and hypothesis.
- Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns.
Nice-to-haves
- Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers.
Benefits
- Premium healthcare.
- Wellness expense reimbursement.
- Paid parental leave.
