Integrated Marketing Manager

About the position

As Integrated Marketing Manager you will report to the Director of Integrated Marketing – Provider and lead the development, execution, and optimization of provider marketing initiatives across North America. You will turn commercial and audience insights into measurable campaigns that drive engagement, demand, and growth. A key focus will be leading field marketing programs in close collaboration with Sales, with a focus on HCP and HME provider audiences. This role is ideal for a performance-driven marketer with experience partnering with sales teams who thrives in a fast-paced, collaborative environment and is passionate about making a difference in healthcare.

Responsibilities

• Lead field marketing initiatives in close partnership with Integrated Marketing HCP and HME leads, including trade shows, provider-facing events, and campaigns aligned with commercial priorities.
• Act as the marketing lead for assigned integrated campaigns, ensuring alignment with commercial objectives and global audience strategies.
• Serve as the Provider Marketing activation lead for HCP and HME conferences, collaborating with Sales, Events, and Integrated Marketing to amplify campaign impact.
• Partner with Sales, Audience Marketing, and Commercial Learning to deliver ongoing support throughout the sales process and OSA patient pathway.
• Develop and manage field marketing assets—including sales resources, print collateral, and content—ensuring materials are compliant, up-to-date, and effectively distributed across provider touchpoints.
• Collaborate with internal stakeholders and external partners to ensure compliant, high-quality execution of marketing initiatives.
• Build performance measurement plans with Digital and Analytics teams to evaluate campaign effectiveness by channel, tactic, and audience.
• Monitor and analyze field marketing impact on engagement, lead quality, and sales influence to optimize future programs.
• Foster a culture of innovation, collaboration, and marketing excellence.

Requirements

• Minimum of 7 years of healthcare marketing experience, with a strong focus on integrated marketing, field execution, and sales collaboration.
• Proven success in planning and executing trade shows, provider campaigns, and engagement initiatives that drive measurable commercial outcomes.
• Experience in medical technology or pharmaceutical companies is a strong plus, particularly in roles partnering with Sales to drive field activation, marketing pull-through, and provider engagement.
• Strong analytical and problem-solving skills with the ability to translate business and audience insights into effective marketing strategies.
• Deep B2B marketing expertise, including campaign planning, product messaging, customer experience design, and digital channel strategy.
• Skilled communicator with strong writing and project management capabilities—able to drive clarity, alignment, and action across multiple stakeholders, including executive audiences.
• Demonstrated understanding of omnichannel marketing execution, including digital (web, email automation, video, social media) and traditional (direct mail, print, PR, content development) channels.
• Excellent organizational and time management skills, with a track record of leading cross-functional teams and navigating complex stakeholder environments.
• Proven leadership, initiative, and accountability, with a commitment to continuous improvement and compliance in regulated healthcare settings.

Benefits

• Comprehensive medical, vision, dental, and life insurance
• AD&D insurance
• Short-term and long-term disability insurance
• Sleep care management
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Commuter benefits
• 401(k)
• Employee Stock Purchase Plan (ESPP)
• Employee Assistance Program (EAP)
• Tuition assistance
• Three weeks Paid Time Off (PTO) in the first year of employment
• 11 paid holidays plus 3 floating days
• 14 weeks of primary caregiver leave or two weeks of secondary caregiver leave