Integrated Marketing Manager

About the position

We're looking for an experienced Integrated Marketing Manager to lead the planning and execution of cross-channel marketing campaigns that drive brand awareness, customer engagement, and business growth. You'll work across paid, earned, owned, and shared channels to create unified, high-impact campaigns that bring our brand story to life.

Responsibilities

• Own the end-to-end development of integrated marketing campaigns-strategy, briefing, planning, execution, measurement, and optimization.
• Partner closely with brand, content, performance, product, comms, and creative teams to align messaging and rollout plans.
• Develop and manage campaign calendars across key moments (product launches, seasonal events, partnerships, etc.).
• Ensure consistent brand storytelling across all touchpoints including social, email, digital, experiential, and PR.
• Use data to track performance, report on ROI, and continuously refine campaign strategies.
• Identify cultural trends and real-time opportunities to activate creative and timely campaigns.
• Collaborate with external agencies and vendors as needed.

Requirements

• 6-8 years of experience in marketing, with at least 2 years in an integrated or brand campaign-focused role.
• Experience marketing a consumer brand. Consumer Marketplace is a PLUS
• Proven track record of managing 360° campaigns across multiple channels.
• Strong project management and cross-functional leadership skills.
• Creative mindset with a data-driven approach to marketing.
• Excellent communication and storytelling abilities.

Nice-to-haves

• Experience in or working with Gen Z audiences is a plus.