Intermediate Email Marketing Analyst

About the position

The Intermediate Email Marketing Analyst is responsible for designing, building, and deploying targeted email campaigns using marketing automation tools such as Salesforce Marketing Cloud or similar platforms. The role involves optimizing email communications, automating marketing workflows, collaborating with internal teams and stakeholders, managing campaign execution, and performing ongoing analytics to enhance engagement and campaign effectiveness.

Responsibilities

• Build, test, and deploy email marketing campaigns utilizing marketing automation platforms, ensuring accuracy and effectiveness.
• Collaborate with internal stakeholders and marketing teams to gather requirements, define objectives, and optimize email campaigns and user journeys.
• Develop and maintain comprehensive documentation including campaign processes, data integrations, and email templates.
• Monitor campaign performance, conduct analysis, identify trends, and provide actionable recommendations for improvements.
• Troubleshoot and resolve issues related to email deliverability, rendering, and campaign performance.
• Support email campaign reporting and analytics, providing insights on performance metrics such as open rates, click rates, conversions, and subscriber engagement.
• Assist in managing relationships with external vendors and agencies related to email marketing activities.
• Participate actively in team projects, contributing to enhancements in email strategy and processes.

Requirements

• Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
• Two years of experience with marketing technology platforms and software (e.g. Salesforce Marketing Cloud, Adobe Marketo, HubSpot, Oracle Eloqua, Pardot)
• Strong knowledge of email campaign execution, including segmentation, personalization, testing methodologies (A/B testing), and deliverability best practices.
• Analytical mindset with proven ability to interpret data, recognize trends, and provide actionable insights.
• Excellent written and verbal communication skills.
• Ability to effectively prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.

Nice-to-haves

• Experience within financial services sectors (e.g., Retirement, Employee Benefits, Life Insurance, Investments).
• Familiarity with HTML, CSS, SQL, AMPscript, and Journey Builder within Salesforce Marketing Cloud or equivalent tools in other platforms.
• Knowledge of CRM integration, data extensions, and reporting tools such as Google Analytics.
• Understanding of agile and traditional project management methodologies.

Benefits

• Competitive Pay
• Bonus for Eligible Employees
• Pension Plan
• 401k Match
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Disability Insurance
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employee Discounts
• Career Training & Development Opportunities
• Paid Time Off starting at 160 hours annually for employees in their first year of service.
• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
• Parental Leave - fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
• Adoption Assistance
• Employee Assistance Program
• College Coach Program
• Back-Up Care Program
• PTO for Volunteer Hours
• Employee Matching Gifts Program
• Employee Resource Groups
• Inclusion and Diversity Programs
• Employee Recognition Program
• Referral Bonus Programs