Intern: Marketing Automation (Summer 2025)

About the position

The Digital & Demand Generation Internship at Mack Trucks, Inc. offers students immersive, hands-on experience in the world of digital marketing and campaign management. Interns will work closely with the Mack Marketing team to support digital strategy execution, lead generation, and marketing automation across multiple platforms. This internship bridges academic learning and real-world application, fostering skill development in digital marketing channels and tools that drive business growth and brand awareness.

Responsibilities

• Assist in the planning, coordination, and execution of digital campaigns across channels such as email, web, social media, and paid advertising.
• Collaborate with cross-functional teams to deliver targeted marketing initiatives that support lead generation and funnel engagement.
• Support the setup, testing, and analysis of marketing automation workflows (e.g., email nurture campaigns).
• Assist with data segmentation, list building, and campaign tracking using tools such as Salesforce and Pardot (or related platforms).
• Help publish, update, and optimize digital content on Mack Trucks' web properties.
• Apply SEO best practices to enhance organic visibility and user engagement.
• Collect, analyze, and interpret marketing performance data using analytics tools (e.g., Google Analytics, Salesforce reports).
• Provide insights and recommendations for campaign optimization and improved ROI.
• Support the development and localization of digital content assets such as landing pages, infographics, banners, and CTAs.
• Ensure all digital assets adhere to brand guidelines and marketing goals.

Requirements

• Pursuing a Bachelor's or Master's degree in Marketing, Business, Communications, or a related field and have completed 30 semester hours prior to the start of the internship.
• Minimum cumulative GPA of 2.75.
• Strong organizational and analytical skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.

Nice-to-haves

• Familiarity with marketing automation platforms (Salesforce Marketing Cloud Account Engagement a plus).
• Experience or coursework in CRM systems (e.g., Salesforce).
• Working knowledge of Google Analytics and digital performance metrics.
• Proficiency with Microsoft Office Suite.
• Adobe Creative Suite (Photoshop, Illustrator, InDesign) experience is a plus.
• Web content management is a bonus.
• Ability to edit content according to social media best practices.

Benefits

• Housing assistance.
• Countless career opportunities internal mobility across our global organization.
• Training and personal development.