International Marketing Specialist

About the position

The International Marketing Specialist implements key marketing initiatives for international residential, commercial and golf irrigation and lighting markets, including promotional campaigns, customer communications, educational materials, market research and field sales support. Works with the Sales team and distribution partners to increase collaboration and field adoption of corporate marketing activities. Demonstrates behavior that is consistent with the company's values of Customer Satisfaction, Innovation, Family, and Social Responsibility.

Responsibilities

• Develops and delivers successful international marketing plans for international product launches, events, and sales support.
• Collaborates cross-functionally on projects with teams across the organization, including Product Management, Sales, Creative, Web Development, Customer Service, and Business Development.
• Develops and implements distribution and translation strategy for promotional marketing materials based on knowledge of local market and key languages.
• Plans, customizes, and delivers international marketing materials including brochures, product sheets, collateral, web content, trade advertising, call center scripts, newsletters, booth graphics, case studies, signage, testimonials, and other support tools in the corresponding regional languages.
• Ensures consistent adherence to brand guidelines and trademarks in all marketing materials and activities.
• Works with Creative team on the development and implementation of campaigns, including promotional and new product campaigns.
• Coordinates direct mail promotional campaigns and merchandising plans.
• Defines and implements clear positioning and messaging for international customer loyalty and business support promotions.
• Coordinates support for regional product training by Sales Managers, including support materials, manuals, and PowerPoint presentations.
• Collaborates with the International Sales team in collecting and analyzing market research data for the International Market Opportunity Report.

Requirements

• Bachelor's degree in Marketing or related field of study, or equivalent education and work experience.
• Minimum 4 years of experience in international marketing.
• Excellent verbal and written communication skills in English.
• Strong understanding of generally accepted international business practices.
• Strong verbal and written skills in one or more additional languages applicable to our international customer base.
• Knowledge of marketing, forecasting, international business, and distribution systems.
• Proficiency with computers, including strong knowledge of word processing and spreadsheet applications.
• Excellent interpersonal skills, with the ability to interact with members across the organization.
• Excellent problem-solving, time management and organizational skills.
• Exceptional attention to detail and ability to work with accuracy.
• Ability to travel domestically and internationally. Must have or be able to obtain a valid passport.

Benefits

• Amazing corporate culture - we walk the walk when it comes to our values!
• Beautiful 20 acre park like campus with creek and walking trails
• On site wellness center with personal training, fitness classes and massage
• FUN company events!
• Company Donation Matching and Volunteer Rewards
• Career Development opportunities and profit sharing bonus