About the position
As a member of our marketing team, you will collaborate with the global marketing team to adapt international campaigns for the U.S. market. Your role will involve maintaining and growing our U.S. social media channels, including Instagram, LinkedIn, and TikTok, by creating and scheduling engaging posts that drive brand awareness and engagement. You will also help develop compelling content for various audiences, including blog posts, email campaigns, and marketing materials. Monitoring, tracking, and documenting content performance will be essential, as well as analyzing data to determine the impact on revenue. Additionally, you will measure the efficacy of our SEO program to increase organic web traffic and assist with organizing and attending events such as trade shows, meetups, and conferences to represent the brand. Partnering with the global Design team will ensure that all marketing materials align with our brand identity. You will also research competition, investigate benchmarks, and provide suggestions for improvement, while assisting with administrative tasks related to marketing documentation.
Responsibilities
- Collaborate with the global marketing team to adapt international campaigns for the U.S. market.
- Maintain and grow U.S. social media channels (Instagram, LinkedIn, TikTok) by creating and scheduling engaging posts.
- Develop compelling content for various audiences, including blog posts, email campaigns, and marketing materials.
- Monitor, track, and document content performance, analyzing data to determine impact on revenue.
- Measure the efficacy of the SEO program to increase organic web traffic.
- Assist with organizing and attending events such as trade shows, meetups, and conferences.
- Partner with the global Design team to ensure marketing materials align with brand identity.
- Research competition, investigate benchmarks, and provide suggestions for improvement.
- Assist with administrative tasks including ordering and maintaining inventory of swag, shipping, printing, and updating marketing documentation.
Requirements
- 1-3 years of experience in marketing or a related field.
- Strong skills in social media management (Instagram, LinkedIn, TikTok) and an eye for creating engaging content.
- Demonstrated success with growing traffic and driving revenue through content marketing.
- Excellent writing/editing skills for crafting blog posts, captions, emails, and other content pieces.
- Detail-oriented with strong organizational skills.
- Proactive mindset and willingness to take initiative in a fast-paced environment.
- Team player who enjoys collaborating across departments, especially Sales.
- Familiarity with website content management systems and email marketing platforms (e.g., WordPress, MailChimp, Pardot).
- Experience with Adobe Creative Cloud, Canva, and/or Figma is a plus.
- Valid passport and preferably over 21 years of age.
- Ability to travel 10% of your time, including foreign and domestic travel.
- Flexible and thrives in a hybrid environment.
Nice-to-haves
- Experience with Adobe Creative Cloud, Canva, and/or Figma is a plus.
- Familiarity with tools like website content management systems and email marketing platforms is a plus.
Benefits
- Annual salary of $65,000-$70,000.
- Competitive benefits package including health, dental, and vision insurance.
- 401k with company match.
- Monthly wellness, phone, and internet stipends.
- 14 paid holidays per year.
- Paid time off (PTO).
- Hands-on training to become an EGYM expert.
- Part of an innovative community with diverse individuals.
