Lead, Lifecycle Marketing

About the position

Centerfield is seeking a savvy Lifecycle marketer to shape campaigns and lifecycle strategies across our Business Services Division. This role involves the end-to-end creation, optimization, and execution of email and SMS marketing campaigns, with a focus on increasing the lifetime value (LTV) of business customers.

Responsibilities

• Craft and execute top-notch email and SMS marketing campaigns for insurance inquiring audiences using Iterable.
• Engage closely with the Director of Lifecycle to understand campaign requirements and strategize effectively.
• Monitor and report campaign effectiveness using defined KPIs, driving ideation for optimization based on data insights.
• Uphold a high standard of quality by delivering creatives and campaigns that undergo thorough QA testing.
• Collaborate with teams like Advertising Operations, Data Warehouse, Engineering, and Design to ensure integrated campaign success.
• Ensure the technical setup of email campaigns is accurate, providing necessary information for success.

Requirements

• Minimum 3-4 years of experience in a related role.
• Meticulous attention to detail to guarantee well-built and well-tested marketing assets.
• Consistently achieve impactful results through a data-driven approach, utilizing email best practices, segmentation, optimization, and deliverability strategies.
• Bring creativity and innovation to suggest enhancements for creative solutions, improved processes, and optimization.
• Skilled in managing processes and timelines, with experience multitasking in a fast-paced environment.

Benefits

• Salary range of $90,000 - $110,000 a year