About the position
The US Lead Marketing Specialist is a key leadership role within the Marsh US Marketing & Communications function - tasked with aligning resources and driving client/prospect engagement in line with US business objectives and strategies. The individual in this role will function as a partner to the business leaders, offering guidance and proactive leadership to leverage marketing & communications to achieve business goals. This role is responsible for developing marketing & communication strategies and plans that support our business objectives. This individual will also be expected to function as a leader and role model for all marketers in the US and Canada - assuming direct people management responsibilities and driving the team's change management agenda. This person will be responsible for planning, executing, measuring, and optimizing always-on, data-informed marketing & communications campaigns - translating business objectives into relevant audience journeys leading to impactful engagement, prospect identification, and lead generation. Reporting directly to the US & Canada Head of Marketing & Communications, this marketer will build strong consultative and advisor relationships across assigned business teams. This person will be a cross-functional leader who collaborates with multiple global marketing centers of excellence. And this individual will be a Player/Coach - exercising strategic and conceptual leadership, while also taking a hands-on approach to marketing & communications activation. This is an excellent opportunity for a strong marketing leader to drive change in a growing organization, generate business impact, and grow & develop within Marsh McLennan's global marketing & communications organization.
Responsibilities
- Develop integrated, audience-driven marketing & communications strategies and plans that support business objectives and drive growth in key Marsh business units.
- Manage the cross-functional development, activation, measurement, and optimization of always-on, data-driven, multi-channel campaigns.
- Optimize target engagement through audience and journey mapping.
- Lead the development of compelling audience- and narrative-driven content strategies.
- Manage the development of marketing automation strategies and email nurture journeys that drive prospect identification and lead generation.
- Oversee in-person event strategies, agenda development, messaging, and branding.
- Monitor key performance indicators to optimize marketing effectiveness with a focus on account-driven engagement, lead generation, and revenue.
- Leverage client insights and behavioral data to inform strategy and campaign development.
- Provide advice, counsel, and hands-on support to business unit partners and senior executives and proactively lead the marketing agenda.
- Lead strategy evolution and change management with cross-functional stakeholders to support wider marketing initiatives and advance/develop the global marketing function.
- Manage a team of Marketing Managers and foster a culture of continuous learning & collaboration.
- Ensure our marketing communicates a consistent brand voice and standards for Marsh & Marsh McLennan.
Requirements
- Bachelor's degree with a major in Marketing, Communications or Business Administration.
- 10 years of relevant, complex B2B marketing and communications experience (within insurance, professional services or financial services is highly desirable).
- Five + years in a managerial/team leader role.
Nice-to-haves
- Experience working in a large, complex, and matrixed environment, working with a wide variety of stakeholders to develop and execute marketing & communications strategies, campaigns, and tactics.
- The capability and drive to think strategically, speak positively, and move quickly.
- Proven ability to serve as a trusted and influential advisor, counselor, and partner to senior executives, and to cultivate meaningful relationships with senior leaders and individuals of influence.
- Strong grounding in audience insights.
- Experience in the utilization of marketing automation to drive always-on audience engagement.
- Deep experience in data analysis and interpretation for strategic decision-making.
Benefits
- Exceptional benefits, great time off, and additional perks that come with working at MMC.
- Health and welfare benefits.
- Tuition assistance.
- 401K savings and other retirement programs.
- Employee assistance programs.
