About the position
IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Lead, Product and Content Marketing to join our fun and growing team. In this role, you will play an essential role in the marketing of our flagship product, IXL, helping to lead the GTM planning process for both new products/features and updates and working to ensure internal and external product marketing communications are executed smoothly. You will create a broad range of product marketing materials to support our customer-facing teams and also develop content marketing pieces to engage with our key audiences: educators, parents, and students. We’re looking for someone who is a strong writer and communicator, creative, organized, proactive, and passionate about IXL’s mission to impact education. This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.
Responsibilities
- Develop go-to-market (GTM) strategy for new releases and updates
- Project-manage GTM process for many product launches
- Write and develop marketing content, including but not limited to: messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more
- Develop and drive campaigns to increase awareness and use of the product’s features by existing customers
- Collaborate with the Marketing team to devise creative ways to reach potential customers and to deepen our engagement with existing users
- Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
- Work to ensure seamless communication flows between Product and Marketing, and between Marketing and customer-facing teams
- Assist with product/messaging training for Sales/customer-facing teams
- Manage 1-2 content marketing associates
Requirements
- BA/BS degree and 6-9 years of solid marketing experience in a professional environment
- 1+ years of people management experience
- Verbal communication: You can communicate effectively with cross-functional team members and stakeholders, and ask strategic questions to determine what's needed.
- Written communication: You are an exceptional writer and know how to make every word count. You can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email, to developing a lighthearted blog post
- Interpersonal skills: You’re a team player, have excellent interpersonal skills, and the ability to work effectively with people at all levels
- You get things done: You’re a self starter, detail-oriented, organized, resourceful, can manage projects from start to finish and juggle multiple deadlines
- You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly
- Experience with Google Docs, Sheets, and Slides
Nice-to-haves
- Experience with Adobe Illustrator/Photoshop is a plus
Benefits
- Base salary range of $100,000 to $150,000 + benefits
