About the position
We are seeking a Lead Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for select verticals in DTN’s Weather business unit. This high-impact role supports a diverse set of weather intelligence products and platform capabilities, serving operational leaders across a wide range of industries where weather is not just a variable – but a risk factor and a strategic input. This is a role that requires experience working in multi-product, multi-vertical environments, where customers have unique workflows, pain points, and buying behaviors. You will collaborate closely with Product Management, Marketing, Sales, and Industry stakeholders to drive awareness, adoption, and growth. If you’re intellectually curious, energized by complexity, and passionate about connecting customers to the real-world value of data and technology, this is your chance to shape how some of the world’s most critical businesses make better weather-informed decisions.
Responsibilities
- Develop and maintain differentiated messaging frameworks for DTN’s weather products and platform capabilities in select verticals.
- Craft persona- and vertical-specific value propositions that resonate across industries.
- Ensure messaging aligns with DTN’s broader narrative around operational decisioning and risk mitigation.
- Build go-to-market planning for new product launches, feature enhancements, and platform-level capabilities in the Weather portfolio and verticals.
- Collaborate with Product, Sales, and Marketing to drive awareness, adoption, and engagement on new products and solutions.
- Outline launch and GTM plans for new products that include campaign themes, sales enablement, content assets, and launch readiness.
- Create tools, collateral, and messaging that enable Sales and Customer Success to position DTN effectively in competitive deals.
- Develop sales pitch decks, battlecards, and one-pagers tailored to vertical-specific use cases.
- Deliver training sessions and updates to keep field teams aligned with product evolution.
- Conduct analysis, customer interviews, and competitive research to inform strategy and roadmap inputs.
- Partner with Product Management to surface market needs, prioritize features, and define customer-centric differentiation.
- Stay close to industry trends, market dynamics, and emerging disruptions—particularly in climate, weather tech, and operational risk domains.
- Bring an open, growth-oriented mindset to exploring how AI can be applied across product marketing workflows.
Requirements
- 8+ years of experience in product marketing roles within B2B SaaS companies focused primarily on selling to enterprise customers.
- Experience in multi-vertical environments where messaging and strategy must flex across industries and personas.
- Strong storytelling, communication, and cross-functional collaboration skills.
- Experience partnering with Sales and Product on launch, positioning, and field enablement activities.
- Demonstrated success supporting platform-oriented products with modular capabilities and industry-specific use cases.
- Curiosity and/or hands-on experience using AI tools in a marketing or product context.
- Familiarity with weather, risk, or operational intelligence technologies is helpful but not required.
Nice-to-haves
- Experience with AI tools for content creation, data analysis, research, or personalization.
Benefits
- Competitive Salary
- Unlimited PTO
- Flexible working hours
- Remote work model (position dependent)
- Competitive Medical, Dental and Vision Insurance Plans
- 6% 401K matching
- Unlimited access to 13k+ courses via learning platform to support employee career advancement
- Employee Assistance Program (EAP)
