Lead Product Marketing Manager

About the position

Aceable is looking for a Lead Product Marketing Manager to own the go-to-market strategy and revenue performance for our rapidly growing Insurance and Mortgage verticals. You will lead cross-functional initiatives to launch products, drive adoption, and optimize performance across the entire funnel to deliver on aggressive growth targets. You’ll be the strategic owner of positioning, pricing, packaging, and promotions, and be a key connector across product, consumer marketing channels, CRO, and B2B sales, to ensure every customer touchpoint contributes to profitable revenue growth. Our ideal candidate has both DTC and D2B experience, and has experience scaling businesses in earlier stage companies.

Responsibilities

• Serve as the revenue and customer acquisition owner within the Insurance and Mortgage verticals, making decisions that directly impact financial performance
• Define and drive integrated go-to-market strategies and execute for new product launches and feature releases across multiple teams
• Work cross functionally to optimize the full marketing funnel across channels and throughout the digital shopping experience
• Craft compelling value propositions, messaging frameworks and positioning strategies that create desire for Aceable products
• Monitor, analyze and report on key performance metrics (e.g., sales, conversion, channel performance, retention, customer LTV, and other KPIs)
• Partner cross-functionally with Product, Marketing Channels, eCommerce, CRO, Business Intelligence, B2B sales, and Creative Design to drive revenue growth
• Lead customer, competitor, and market research, synthesizing qualitative and quantitative data to inform positioning, pricing strategies, and growth opportunities
• Contribute to a culture of experimentation and data-driven decision making

Requirements

• 10+ years of marketing experience, with at least 5 years in a core product marketing role
• Proven success in both DTC and B2B (or B2B2C) environments, managing product marketing for digital products or services
• Deep customer curiosity and a track record of leveraging research and customer insights (e.g., WTP studies, market surveys, focus groups) to inform positioning and strategy
• Experience owning the end-to-end GTM process from launch planning to campaign and performance optimization
• Deep understanding of performance marketing and how product marketing supports demand generation
• Track record of driving customer acquisition and engagement through effective storytelling and persuasive messaging
• Familiarity with mobile-first user experiences and how cross-platform behavior drives decision making and conversion
• Excellent written and verbal communication skills with an ability to influence and align stakeholders across levels and teams

Benefits

• Join one of Austin's Best Places to Work in 2024 & 2025
• Competitive total rewards (base salary + bonus/stock options, if applicable)
• 401k match
• Robust medical, dental, and vision benefits
• Generous paid time off programs + 19 paid holidays per year
• Flexible work schedule
• Wellness programs
• Our own space on the top floor of a downtown Austin building with free parking
• Weekly lunch, a fully stocked fridge, and plentiful snacks
• Company events and activities (holiday events, happy hours, volunteering)
• #PursueGrowth Reimbursement ($600 per year for full-time employees)
• Free Roadside Assistance subscription
• Passionate teammates excited to help you succeed and learn