About the position
We are seeking a highly organized and detail-oriented Technical Marketing Manager to join our core Marketing team at Lumen. This role involves executing technical marketing strategies and supporting the overall product marketing efforts. You will report directly to the Director of Technical Marketing and work closely with other cross-functional teams to ensure the successful delivery of our products to the market. This position requires technical depth in networking technologies and solutions, combined with a strategic approach to positioning, messaging, and enablement. You will create compelling technical content, engage customer-facing teams, and drive initiatives that position our core networking portfolio as industry-leading with technical buyers/influencers.
Responsibilities
- Develop Technical Marketing Content: Create and maintain technical marketing materials such as datasheets, white papers, case studies, and technical presentations. Deliver product demonstrations and technical training materials for internal teams and customers.
- Support Product Launches: Assist in the planning and execution of product launches, ensuring all technical marketing materials are prepared and aligned with the product strategy.
- Conduct Market Research: Perform competitive analysis and market research to identify trends, opportunities, and threats. Provide insights to inform marketing strategies and conduct technical benchmarking to communicate our unique differentiators.
- Collaborate with Cross-Functional Teams: Work closely with product management, engineering, and sales teams to gather technical information and translate it into compelling marketing content.
- Customer Engagement and Feedback: Develop and maintain relationships with key customers and partners to gather feedback and insights that can be used to improve marketing strategies and product offerings.
- Technical Training and Support: Provide technical training and support to the sales team and other internal stakeholders. Act as a technical extension to sales and solution engineering teams, supporting customer conversations, responding to technical inquiries, and participating in customer meetings as required.
- Event Planning and Execution: Assist in the planning and execution of technical events, webinars, and trade shows, including the creation of technical presentations and demonstrations.
- Data-Driven Marketing Campaigns: Develop and implement data-driven marketing campaigns to drive product awareness, adoption, and revenue growth.
- Content Strategy and Development: Create in-depth technical content for lumen.com, including detailed product descriptions, technical blogs, white papers, case studies, and solution briefs that highlight Lumen's innovative solutions and technical expertise.
Requirements
- Education: Bachelor’s degree in Business, Marketing, Engineering, or related fields.
- Experience: 3-5 years of experience in technical marketing, product marketing, product management, Solution Engineering, or related technical roles, with a proven track record of leading complex marketing initiatives. Experience in creating product and reference architectures, user guides, ROI tools, use cases, and demo videos.
- Technical Skills: Strong understanding of technical concepts and the ability to translate them into clear and compelling marketing content. Strong technical understanding of networking concepts, protocols, and infrastructure. Proficiency in creating technical documentation and marketing materials.
- Organizational Skills: Highly organized and detail-oriented, with the proven ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced environment.
- Communication Skills: Excellent written and verbal communication skills, including public speaking skills, with the ability to simplify complex technical concepts for diverse audiences. Ability to create technical detail presentations linking to business outcomes; tailoring across the executive and individual contributor audience as appropriate.
- Analytical Skills: Ability to analyze market trends and data to support marketing strategies.
- Team Collaboration: Proven ability to work effectively in a cross-functional team environment.
Nice-to-haves
- Experience working in B2B technology companies, specifically in telecom, cloud networking, or related fields.
- Hands-on experience with networking products and methodologies.
Benefits
- Comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.
