About the position
As a Lead Product Marketing Manager at Docusign, you will spearhead the strategic direction and execution of technical product marketing initiatives for the Docusign IAM platform. Your expertise in go-to-market strategies will be crucial as you collaborate with the Sales, Marketing, and Product teams to improve segmentation, customer journey mapping, and the bottom-of-funnel experience. You will develop compelling demos that align with our product messaging and positioning, provide our field teams with essential content and tools, and build a strong pipeline for our portfolio. As a trusted advisor, you will give the Sales team the insights and resources they need to close more deals. If you are a customer-focused marketer with a flair for impactful storytelling and technical acumen, this is your opportunity to significantly impact Docusign's growth. This is an individual contributor role that reports to the Senior Director, Product Marketing.
Responsibilities
- Lead the technical positioning, messaging, and value propositions of our product portfolio
- Drive strategic customer and internal event keynotes (e.g. customer/partner conferences, sales meetings) by owning development of presentations/sessions/training/speaking
- Uncover customer insights to improve the customer journey, drive better experiences, and account growth and refine and optimize messaging based on these insights
- Collaborate with Product Management to ensure customer needs are reflected in the way the product roadmap is prioritized, packaged, priced, and communicated
- Partner with demand generation to create compelling product deliverables that drive acquisition and upsell opportunities
- Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively
- Drive usage and create expansion opportunities in collaboration with customer success
- Work with International Marketing to showcase the value of our solutions in our core international regions
Requirements
- 12+ years of product marketing or sales engineering experience in the B2B SaaS space, with a focus on technical products
- 6 years of experience leading technical positioning, messaging, and value propositions for products
- Proven track record of working with multiple cross-functional teams
- Proven ability to understand and simplify complex, technical topics for non-technical audiences
Nice-to-haves
- Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations
- Excellent verbal and written communication skills
- MBA
- Self-starter who can accomplish projects with minimal need for supervision
- Highly collaborative, enthusiastic, open, proactive, and results-driven
Benefits
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
