About the position
Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States' most respected full-service residential property companies, operating a successful portfolio in 75 markets. Headquartered in Dallas, Texas, Willow Bridge proudly employs over 5,500 team members, has built over 200,000 apartments and manages 220,000 units for its clients. To learn more, visit willowbridgepc.com. We create places people want to call home - starting with you. With decades of proven success, Willow Bridge is a national leader in residential property management and development, active in 29 states and managing more than 230,000 apartment homes across the U.S. At Willow Bridge, our purpose drives everything we do. Whether you're launching your career or looking to take the next step, we're here to support your growth with intention, flexibility, and real opportunities to make an impact. We're currently hiring for a Marketing Manager - someone who brings fresh thinking, follows through, and knows how to bring people together to get results. We value people who lead by listening, communicate with clarity, and take initiative to find better ways forward. If you're someone who believes in showing up with integrity, working collaboratively, and driving positive change, you'll feel right at home here. Let's grow together at Willow Bridge.
Responsibilities
- Leads in the development and execution of marketing strategies and programs that support achievement of the portfolio's financial performance goals.
- Partners with regional leadership and community managers to implement creative marketing and advertising strategies and solutions.
- Create and maintain relevant online content for property websites, social media and advertising.
- Work together with regional marketing team and Digital Strategy teams to effectively assess marketing efforts.
- Provides additional marketing support to under-performing properties by analyzing current traffic and leasing performance.
- Oversees and manages the development of signage, models, curb appeal deliverables, and promotional materials.
- Takes the lead in making presentations to owners and clients by preparing proposed marketing and advertising plans.
- Identifies and meets with marketing vendors, reviews proposed service contracts, and monitors advertising partners.
- Monitors markets for trends, forecasts, job growth, and other economic conditions impacting occupancy and leasing effectiveness.
- Collaborates and shares best practices with regional marketing team, supports corporate events and initiatives.
- Ensures employees are trained on new digital marketing tactics.
- Knowledge of National Marketing platforms including Yardi, Entrata, Rent Café, Updater, Chatmeter, etc.
- Work with Director of Marketing Operations to effectively assess feeds and integrations.
- Be an advocate to new technology and easily adapt to those changes.
- Work with WBPC's Director of Digital Strategy to ensure Google Analytics are set up for each community website.
- Assist with recruitment and special career events and tradeshows.
- Assist in the creation of RFP's and Pitch presentations.
- Assist with the development and execution of national and regional advertising/marketing campaigns.
- Maintain a collaborative environment with Regional Property Managers and Strategic Solutions team.
- Assist in the planning and organization of regional events.
Requirements
- Minimum 2 years of experience in the multifamily housing industry with a focus on marketing.
- Minimum 2 years of experience handling marketing responsibilities for a diverse portfolio of communities.
- Ability to travel within assigned portfolio roughly 20%-40% of the time.
- Excellent verbal and written communication skills.
- Creative and innovative, must be able to set and maintain high standards.
- Proactive, takes initiative, works independently and as a part of a team.
- Ability to multi-task and prioritize in an environment of shifting deadlines.
- Self-starter with strong time management skills.
- Highly creative individual with enthusiasm to conceptualize and implement programs.
- Comfortable with ambiguity; experience in developing and implementing new approaches.
- Proficient with Gmail, MS Office Suite, GA4/Google Analytics, CRM software, Canva, and Adobe Creative Suite.
Nice-to-haves
- BS/BA Degree in Marketing, Business, Communications, or equivalent field.
Benefits
- Competitive pay
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Opportunities for career development and advancement
