Lifecycle & CRM Marketing Manager

About the position

Zipline is on a mission to transform the way goods move, aiming to solve the world's most urgent access challenges through an instant delivery and logistics system. The company has successfully powered national blood delivery networks and COVID-19 vaccine distributions, and is now providing on-demand home delivery services. Zipline is committed to decarbonizing delivery and building a more resilient global supply chain. The Marketing organization is looking for a customer-centric, results-driven marketer to lead their customer lifecycle strategy, focusing on improving activation rates, product adoption, revenue, and customer retention.

Responsibilities

• Own the end-to-end creation of highly targeted and personalized campaigns across email, push notification, and SMS in our customer engagement platform, Braze.
• Develop a strategy to increase LTV, reduce churn and improve retention.
• Analyze and optimize engagement campaigns focusing on how messaging influences customer behaviors, including order frequency, product browsing, feature adoption, and habit formation.
• Build and manage an evergreen engagement calendar, surfacing key seasonal, cultural, and content moments to deepen emotional connection and excitement around Zipline's offerings.
• Own and evolve the user onboarding experience, partnering with Engineering, Customer Success, and Creative to drive early activation and set the foundation for long-term engagement.
• Develop automated workflows including nurture sequences, follow-ups, event triggers, re-engagement campaigns, and retention workflows.
• Regularly conduct A/B tests on subject lines, content, segmentation, send times, and messaging to improve campaign performance and customer engagement.

Requirements

• Deep expertise of the different stages of lifecycle marketing and journey mapping.
• Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
• Experience building up lifecycle marketing channels (email, push, SMS) from scratch, balancing effort vs reward to prioritize more impactful returns.
• Comfortable building campaigns and user journeys in Braze.
• Strong interpersonal skills and communication capabilities with the ability to work across both technical and creative teams.
• High level of ownership, accountability & ability to manage multiple stakeholders across different projects.
• Self-starter that proactively seeks opportunities where Marketing can uniquely support the growth of the business.

Benefits

• Equity compensation
• Discretionary annual or performance bonuses
• Sales incentives
• Medical insurance
• Dental insurance
• Vision insurance
• Paid time off