About the position
Ramp is in a critical phase of growth – join our Growth team to write, send, analyze, and manage communications campaigns across our customer acquisition and activation funnels. As an early member of Ramp’s Growth team, you will work closely with cross-functional members of our Product Marketing, Product Management, and Content & Communications teams as both a strategic partner and executional support to move numbers up and to the right.
Responsibilities
- Implement and update emails, campaigns, and workflows in Hubspot
- Support scoping and building the initiatives of lifecycle team members
- Manage requests from our cross-functional partners
- Manage the lifecycle send calendar and QA emails
- Work with the data team to manage and refine audience segmentation
- Be the owner of the lifecycle templating system, ensuring emails adhere to our design and quality standards
- Manage end-to-end reporting of our email communications and tests
- Deeply understand Ramp’s ICP and prospects to deliver the best possible message at the right time
- Drive and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teams
Requirements
- Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies
- Email best practices for compliance, deliverability, and conversion
- Exceptional copywriting skills and an eye for great design
- Knowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoring
- Business intelligence & analytics tools e.g Looker, Amplitude
- Understanding of A/B test design
- Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
- Experience owning a numerical goal and driving projects to achieve that goal
- Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams
- Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions
- Be able to think outside the box and devise creative tests
Nice-to-haves
- Strong, hands-on experience with Hubspot or other marketing automation platforms to be able to own reporting and iteration on existing workflows
- Experience at high growth startups
- HTML and CSS background, specifically within email marketing best practices
- Familiarity with SQL and database analysis
Benefits
- 100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
- One Medical annual membership
- 401k (including employer match on contributions made while employed by Ramp)
- Flexible PTO
- Fertility HRA (up to $5,000 per year)
- WFH stipend to support your home office needs
- Wellness stipend
- Parental Leave
- Relocation support to NYC or SF
- Pet insurance
