Lifecycle Marketing Assistant

About the position

FIGS is hiring a Lifecycle Marketing Assistant to support retention strategies across 30+ international markets, focusing on email, SMS, and referral programs to drive engagement and loyalty. Reporting to the Senior Director, International Marketing, this role collaborates with cross-functional teams and external vendors to execute campaigns. The ideal candidate is highly organized, detail-oriented, and eager to gain international marketing experience in a fast-growing environment. They should be able to coordinate campaigns, meet deadlines, and support cross-functional partnerships while aligning with internal processes.

Responsibilities

• Assist Lifecycle Marketing Manager to execute retention marketing strategies to create, build, test, and monitor email, SMS and referral campaigns
• Manage localization and organization of email creative and SMS copy across 10+ regions
• Coordinate with vendors and cross-functional teams to ensure timely delivery of campaign materials
• Build and implement email templates and SMS templates, including managing both English and translated campaigns
• Maintain and update the campaign calendar with relevant details and deadlines
• Use data to develop reporting, conduct campaign analysis, optimizations, and recommendations
• Assist in completing creative briefs with recommended strategies
• Help manage the technical aspects of email and SMS platforms, including setting up campaigns, troubleshooting issues, and ensuring compliance with regulations

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Basic understanding of digital marketing & graphic design is a plus (FIGMA)
• Strong interest in digital marketing and customer retention strategies
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Ability to adapt to a fast-paced and dynamic work environment

Benefits

• Pay Range: $25 to $31/hour
• Equity: Discount when purchasing FIGS stock through Employee Stock Purchase Plan
• Comprehensive benefits and perks package including premium medical, dental and vision coverage
• 100% FIGS-sponsored life insurance and disability insurance
• 401(k) program with a company match up to the first 6% of your contribution
• Generous paid time off including 12 company holidays and flexible vacation for salaried team members
• Parental leave and new parent care meals
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance