Lifecycle Marketing Email Specialist

About the position

The Faulkner Automotive Group is looking for an enthusiastic, self-motivated Lifecycle Marketing Email Specialist to join our team! Faulkner is a place you can establish a career and grow with the organization. While automotive experience is a plus, it is not required! We provide training to all our employees and offer continued growth opportunities for those that have excellent talent, energy, and ambition to succeed. Faulkner has won a combined 60 Best Places to Work Awards.

Responsibilities

• Plan, curate, and deploy multi-stage email campaigns tailored to pivotal moments in the customer lifecycle
• Audit and optimize existing communications and systems; identify opportunities for improved timing, content, and segmentation
• Design and implement new automated workflows and lifecycle campaigns (e.g., onboarding, service reminders, post-purchase follow-ups, re-engagement)
• Own campaign performance tracking (open rates, click-through rates, conversions, retention) and apply data insights to continuously improve
• Collaborate cross-functionally with marketing, sales, service, and operations teams to align messaging and strategies
• Partner with creative teams, compliance, and third-party vendors to support CRM, service scheduling, and customer engagement efforts
• Serve as a subject matter expert on email best practices, lifecycle communication strategies, and personalization

Requirements

• Experience with Salesforce Marketing Cloud preferred
• Strong experience with any Email Service Provider (ESP) is required
• Strong understanding of lifecycle strategy, email best practices, audience segmentation, and personalization techniques

Benefits

• Top-tier benefits: Medical, Dental and Vision
• 401k with company match
• Paid time off & paid holidays
• Employee discounts
• Employee referral bonuses
• Annual reviews and merit increases