About the position
Dotdash Meredith is seeking a Lifecycle Marketing Manager to support and execute the lifecycle marketing strategy for the PEOPLE app, one of the company’s flagship mobile experiences. This is a hybrid role based in New York, with an in-office requirement of 3 days per week. Reporting into the Associate Director of Lifecycle Marketing & Audience Relationships for the Entertainment & Beauty brands, this role is responsible for owning the end-to-end execution of PEOPLE app lifecycle campaigns. This includes day-to-day project management, campaign management, asset trafficking, QA, performance monitoring, and campaign optimization—supporting a broader vision to build engagement, retention, and long-term user value. This is a highly collaborative, execution-focused position ideal for someone who thrives in fast-paced environments, brings strong attention to detail, and is deeply comfortable with mobile marketing and CRM tools.
Responsibilities
- Execute Lifecycle Marketing Strategy: Create and project manage the development and optimization of lifecycle marketing programs and assets across onboarding, engagement, and retention as defined by the Associate Director.
- Coordinate deployment of cross-channel campaigns including push notifications, in-app messaging, and email.
- Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
- Write detailed project briefs and collaborate with creative, editorial, and design teams to ensure assets are timely, on-brand, and optimized for performance.
- Review and traffic creative assets through appropriate channels for stakeholder approval.
- Set up campaign links using AppsFlyer OneLinks and coordinate tagging with product and engineering.
- Maintain comprehensive documentation for all live and upcoming campaigns.
- Monitor and report on campaign KPIs (e.g., open rate, CTR, retention rate) using tools such as Looker, Iterable and other dashboards.
- Surface insights, propose A/B tests, and recommend optimizations to improve lifecycle performance over time.
- Work closely with product, marketing, business and audience development teams to align lifecycle execution with larger app goals.
- Communicate progress and challenges to stakeholders in a timely and solutions-oriented manner.
Requirements
- Minimum 5 years of hands-on experience in lifecycle marketing, CRM, or mobile app marketing, preferably in a subscription-based or consumer tech environment.
- Proven ability to manage end-to-end campaign execution, including briefing, QA, deployment, and performance tracking.
- Strong familiarity with tools such as AppsFlyer, Braze, Iterable, or similar.
- Demonstrated success in optimizing mobile engagement through push, in-app, and/or email channels.
- Analytical proficiency in reviewing performance data and making recommendations for improvement.
- High level of organization and attention to detail, with experience managing multiple priorities.
- Excellent written and verbal communication skills.
- Comfort working in a highly matrixed, cross-functional environment.
Benefits
- Medical, dental, vision, prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance
- Basic accidental death & dismemberment
- Supplemental life insurance
- Supplemental accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- Generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- Generous paid parental leave (birthing and non-birthing parents)
- Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
