Lifecycle Marketing Manager (Remote, USA)

About the position

TripleTen is a service that empowers individuals, regardless of their prior experience, to embark on the exciting and challenging journey of mastering tech professions. Our mission is to ensure that every student has the opportunity to successfully master a new profession, find their purpose, and become a valuable member of the tech industry. TripleTen is a remote first organization mirroring our students who complete our bootcamps in a remote environment.

Responsibilities

• Manage Marketing CRM Communications: Oversee email and SMS communications within Hubspot for leads prior to becoming customers. This includes managing abandoned cart flows, nurturing leads from organic and paid sources, and executing win-back campaigns.
• Student-Facing CRM Communications: Develop and manage communications for customers post-purchase, including emails, SMS, and other notifications triggered by specific events (e.g., student inactivity, struggles with material, completion of bootcamp).
• Mass Promotional Emails: Draft, design, and execute mass promotional email campaigns to engage and inform our audience.
• Performance Reporting: Monitor and report on the performance of email and SMS campaigns, providing insights and recommendations for improvement.
• Data Analysis: Analyze performance data to identify areas of opportunity for enhancing existing communications and creating new automated workflows.
• Compliance Management: Ensure all communications adhere to CAN-SPAM Act guidelines and TCPA compliance best practices.

Requirements

• Proven experience in CRM management, preferably within Hubspot.
• Strong copywriting skills with the ability to tailor messaging for different audiences.
• Familiarity with analyzing campaign performance data and implementing improvements.
• Experience with marketing automation tools and CRM systems (training on Planhat will be provided).
• Proficiency in using collaboration tools such as JIRA, Slack, and Google Workspace.

Nice-to-haves

• Preferred Tech Stack: Hubspot, Conversica, Planhat.

Benefits

• Base Salary Range $95k - $110k (gross)
• Remote and full time position (FTE)
• Robust Benefit Plans with 100% company paid for health care premiums for you and your family
• 18 days paid vacation, plus 15 observed holidays including Juneteenth, Indigenous Peoples Day, and Veterans Day
• A comfortable digital office. We use modern digital tools — Slack, Notion, Miro, Zoom, Hubspot — to make working together seamless
• Growth. Our product and global reach is expanding quickly
• A diverse and close-knit global team spread across the US, Israel, LATAM, Europe, Serbia, and more